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Uncomplicated Marketing
"Uncomplicated Marketing" is your ultimate podcast destination for entrepreneurs and industry experts supporting small businesses. Join us as we explore the world of marketing, especially for businesses just launching or facing challenges. Hosted by Sacha Awwa, this podcast serves as a beacon for the resilience of entrepreneurs and business owners navigating their industries. Our guests share hard-fought battles, invaluable lessons, and innovative strategies that have reshaped businesses. With a blend of humor and insightful wisdom, we challenge conventional approaches and offer out-of-the-box marketing strategies. Tune in for behind-the-scenes insights into the entrepreneurial journey, filled with laughter and transformative discussions. Welcome to "Marketing Uncomplicate - It," where we simplify marketing for your success.
Uncomplicated Marketing
#116 Why Most Google Ads Campaigns Fail (And How to Fix Them)
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Most businesses think Google Ads are the problem.
They're not.
In this episode of Uncomplicate It, I sit down with John Horn, CEO of Stub Group, to break down why so many businesses spend money on Google Ads without seeing meaningful results. According to John, the issue usually isn't the platform itself—it's everything happening around it.
From poor tracking and weak landing pages to missed calls and compliance mistakes, John explains why successful advertising is less about buying clicks and more about building a system that converts.
We also get into:
• The biggest mistakes businesses make before they ever launch a campaign
• Why tracking and data quality matter more than most people realize
• How landing pages can make or break your ROI
• The hidden compliance risks that can get your Google Ads account suspended
• Why Google's "best practices" aren't always best for your business
• How AI is changing advertising, search behavior, and campaign optimization
• What separates profitable campaigns from wasted ad spend
If you've ever felt like you're throwing money at Google Ads and hoping for the best, this conversation will help you understand where the real opportunities—and pitfalls—actually exist.
Episode drops tomorrow.
#UncomplicateIt #GoogleAds #DigitalMarketing #PaidAdvertising #LeadGeneration #MarketingStrategy #BusinessGrowth #PPCMarketing #GoogleAdvertising #MarketingInsights
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