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The Six Figure Personal Stylist Podcast
The styling consultancy is the first "stylist only" business consulting firm dedicated to making personal stylists like you into 6-figurecreative CEOs.
We’re dedicated to pioneering a new category of badass, wealthy industry shifting stylists who run businesses that are ridiculously fun, have dreamy AF clients, and are making so much predictable monthly income, saving items in your The Real Real cart instead of checking out right away becomes a thing of the past.
Everything is about to change for you.
Listen in each week as host, Nicole Otchy, takes you inside the world of Six Figure Personal Stylists and what it takes for you to step into this world for yourself.
The Six Figure Personal Stylist Podcast
Why Your Styling Business Isn’t Growing (And How to Fix It)
Does it seem like you can’t get ahead in your business, no matter what? If your efforts aren’t leading to more clients and revenue despite the investments you made or what you’ve done, the problem might be the way you think about your business.
In order for plants to flourish and survive, they need the right ecosystem in place to help them thrive. Your business isn’t any different, and treating it like an ecosystem not only helps you elevate your business and generate more revenue, but it also eliminates burnout.
In this episode of The Six Figure Personal Stylist Podcast, you’ll learn how to run your business like an ecosystem, starting with the foundation. I’ll discuss how to really understand your ideal client, why even people who seem like you’re ideal client keep ghosting you, what your pricing needs to do, and how marketing and sales work together to generate money and make vanity metrics not matter much at all. Even if you’ve done the groundwork to have an established client base and think you have it all figured out, you’ll want to listen to this episode as it’ll change your approach to business forever.
2:17 - Characteristics of being an established stylist that you need so you can elevate your business to the next level
5:54 - Why the ideal client is the foundation of your business as an ecosystem (not your marketing)
10:02 - One thing you must know about your audience and the secret to effective sales triggers
15:01 - How I helped a client tweak her message and marketing to speak deeply to her ideal client and skyrocket her income
18:48 - The mistake everyone is making in the second part of the business ecosystem when building services to solve an ideal client’s problem
25:02 - Where your ecosystem will break down if you’re not careful (and what to do if you have a mismatch)
30:39 - How marketing primes the sales process (and why I get as excited about 10 new followers as somebody else does about 10,000)
Mentioned In Why Your Styling Business Isn’t Growing (And How to Fix It)
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How the Income Accelerator Program Can Elevate Your Styling Business