The Six Figure Personal Stylist Podcast
The styling consultancy is the first "stylist only" business consulting firm dedicated to making personal stylists like you into 6-figurecreative CEOs.
We’re dedicated to pioneering a new category of badass, wealthy industry shifting stylists who run businesses that are ridiculously fun, have dreamy AF clients, and are making so much predictable monthly income, saving items in your The Real Real cart instead of checking out right away becomes a thing of the past.
Everything is about to change for you.
Listen in each week as host, Nicole Otchy, takes you inside the world of Six Figure Personal Stylists and what it takes for you to step into this world for yourself.
The Six Figure Personal Stylist Podcast
How to Create Mindset-Shifting Content That Truly Resonates With Your Clients
“How do you create content that feels like you are talking directly to me?”
That is the #1 question I get asked by clients and on sales calls on a weekly basis. Instead of celebrating the first anniversary of this podcast with a clip show episode highlighting favorite moments, I’ll be pulling back the curtain on how it seems like I’m (as one client recently put it) “wiretapping” your brain with the content I put out.
In this episode of The Six Figure Personal Stylist Podcast, we’ll dive into the strategy I use to create content that resonates on a profound level. We’ll explore the psychology of buying and how to create content by emphasizing marketing from a place of deep investment in your clients’ transformations.
3:01 - The truth about why people buy transformational services
8:52 - How mindset-shifting content transforms you and your clients
15:47 - Where to find mindset-shifting content and how to use it so that it sells for you
20:24 - The importance of knowing who you do and don’t serve to create messaging that resonates
Mentioned In How to Create Mindset-Shifting Content That Truly Resonates With Your Clients