The Six Figure Personal Stylist Podcast
The styling consultancy is the first "stylist only" business consulting firm dedicated to making personal stylists like you into 6-figurecreative CEOs.
We’re dedicated to pioneering a new category of badass, wealthy industry shifting stylists who run businesses that are ridiculously fun, have dreamy AF clients, and are making so much predictable monthly income, saving items in your The Real Real cart instead of checking out right away becomes a thing of the past.
Everything is about to change for you.
Listen in each week as host, Nicole Otchy, takes you inside the world of Six Figure Personal Stylists and what it takes for you to step into this world for yourself.
The Six Figure Personal Stylist Podcast
The Marketing Mistake Even Experienced Stylists Make
You’re showing up. You’re posting content. You’ve got offers you believe in. But the momentum you expected still isn’t there.
Before you change your services or redo your content plan, ask yourself this. Is your marketing actually saying something real, or are you just saying what feels safe?
In this episode of The Six Figure Personal Stylist Podcast, I’m naming what’s really happening when your content looks fine on the surface but keeps falling flat. For a lot of stylists, this isn’t a strategy issue. It’s that your nervous system hasn’t caught up to your business goals. You’re visible, but not fully seen. And your clients can feel that.
If you’ve been doing all the right things and it still feels off, this episode will help you figure out why.
3:03 – The key issue for stylists who consistently market but aren’t seeing results
5:56 – How stylists keep themselves from standing out or attracting ideal clients
10:05 – Real visibility and the importance of your marketing as a reflection of the depth you offer in your styling service(s)
16:31 – Why you subconsciously edit yourself and how it’s holding you back
19:58 – The trap of performative consistency that many stylists fall into
24:01 – Why it’s not hard to stand out and how embracing that in your business can impact you in multiple ways
27:40 – Integration of your true visibility capacity to build the trust of your audience and gain the right clients
Mentioned In The Marketing Mistake Even Experienced Stylists Make
Transactional Vs Transformational Styling Series:
What Type of Personal Stylist Do You Want to Be? Defining 3 Types of Personal Styling
Transactional Styling Defined: How to Be a Successful Transactional Stylist
Transformational Styling Defined: How to Be a Successful Transformational Stylist