The Six Figure Personal Stylist Podcast

How Asma Parvez Built a Thriving Styling Business Without Sacrificing Her Life

Nicole Otchy - The Styling Consultancy Episode 86

Asma Parvez’s career has been anything but linear. Yet, her unwavering conviction has carried her through every reinvention. From her early days of anonymously blogging about modest fashion to styling women for magazine covers, and becoming the trusted image partner for powerhouse founders, her path reveals what it actually looks like to build a purpose-driven styling business while navigating motherhood, faith, visibility fears, burnout, and a child with special needs.

Asma’s story is compelling because it refuses the myth of effortless success. And what emerges is a portrait of a woman whose business is grounded in integrity, sustainability, and a profound belief in women’s inherent power. She’s an example of how the transformation you lead begins with the transformation you claim.

In this episode of The Six Figure Personal Stylist Podcast, we explore how Asma balances her ambition with family, her spirituality with strategy, her creativity with structure, and her personal evolution with professional responsibility. She shares openly about the limits she protects, the confidence she had to develop, and how stepping into visibility became an act of service (not self-promotion).

1:53 – How a creative outlet became the seed of a now-high-visibility styling business

4:28 – What inspired Asma to reach out to me for mentorship (before I started the consultancy)

8:00 – The internal shift that allowed Asma to confidently style powerful women across industries

12:22 – The leap of courage that turned into discernment, where everything about Asma’s confidence and impact changed 

14:34 – Why Asma’s niche began one way, then expanded far beyond what she expected

16:45 – How Asma’s personal and professional approach to style prioritizes sustainability

18:34 – How Asma became a personal stylist to Poppi founder Allison Ellsworth

22:21 – Why being visibly Muslim didn’t limit trust in Asma’s personal power or ability to style non-Muslim women, but clarified it

26:08 – What Asma’s faith taught her about identity, conviction, and the deeper purpose of visibility

28:55 – Asma’s approach to running her business while caring for a special-needs daughter and protecting her own mental health

33:07 – Why you’ll never “make it” and just be done

35:29 – The strategic shift that allowed Asma to return from burnout stronger, clearer, and more magnetic

39:33 – The dream she's now stepping toward and why it aligns perfectly with the work she already does

42:20 – The importance of willingly going through transformation yourself to be a transformational stylist

Mentioned In How Asma Parvez Built a Thriving Styling Business Without Sacrificing Her Life

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