ActiveProspect Podcast
Welcome to the ActiveProspect Podcast, where we explore the latest trends and challenges in lead generation, compliance, and performance marketing. Each episode features industry experts sharing actionable insights to help you navigate the evolving landscape of consumer consent, data enrichment, and regulatory compliance.
Join us as we provide the knowledge and tools you need to thrive in today's dynamic regulatory environment. Stay informed, stay compliant, and stay ahead with the ActiveProspect Podcast.
ActiveProspect Podcast
FCC SERIES: EPISODE 15 - Partnering for success: Navigating risk and reward in lead gen
As the landscape of lead generation becomes more complex, the stakes grow higher. With potential TCPA fines looming over every decision, how comfortable are you with your current risk profile? In our latest FCC-centric webinar, industry leaders Dan Lilly and Benjamin Farrar will guide you through the complexities of managing risk without sacrificing traffic.
This session will dive deep into the critical choices that could impact your business’s bottom line. In this webinar, you’ll learn how to:
- Navigate complex partner relationships:
Understand how to manage contract requirements and align operational timelines when dealing with multiple partners—each with unique expectations. Learn strategies to streamline communication and operations across diverse partnerships. - Customize lead generation strategies:
Discover why a one-size-fits-all approach doesn’t work in today’s multifaceted lead gen environment. Explore different formats and methodologies that can be tailored to optimize leads, calls, and clicks. - Assess and manage risk profiles:
Learn how to identify the risk profile that aligns with your business objectives. We’ll explore the trade-offs between playing it safe and pushing boundaries, and how these decisions impact traffic and compliance. - Implement innovative compliance solutions:
Get insights into creative alternatives like integrating checkboxes into TCPA language and other strategies to increase traffic while maintaining compliance. Understand the potential risks and rewards of raising your risk profile in a competitive market.
In this webinar, you’ll gain actionable insights into the critical decision-making processes that can make or break your lead-generation efforts. With expert guidance from Lilly and Farrar, you’ll leave with a clearer understanding of how to strike the right balance between traffic and risk, optimizing your lead generation strategies for effectiveness and compliance.
