ActiveProspect Podcast
Welcome to the ActiveProspect Podcast, where we explore the latest trends and challenges in lead generation, compliance, and performance marketing. Each episode features industry experts sharing actionable insights to help you navigate the evolving landscape of consumer consent, data enrichment, and regulatory compliance.
Join us as we provide the knowledge and tools you need to thrive in today's dynamic regulatory environment. Stay informed, stay compliant, and stay ahead with the ActiveProspect Podcast.
ActiveProspect Podcast
Insurance Perspective | The power of data: How data enhances lead generation and buyer performance
Data is the driving force behind smarter lead generation, better buyer performance, and higher conversion rates. But how can businesses fully harness the power of data enrichment and scoring to enhance decision-making, filtering, and buying strategies?
- What is data enrichment? – Understand how data append and enrichment fit into the lead generation ecosystem.
- How to leverage data enrichment across the industry – Discover how buyers, sellers, and third-party platforms can use data enrichment for better conversions, decision-making, filtering, and strategic buying.
- The benefits of data enrichment & scoring – Learn how buyers, carriers, and sellers can leverage data scoring to improve lead quality, pricing strategies, and overall ROI.
- The partnership between Fenris & LeadConduit – See how combining full long-form data appends, lead scoring, and right-pricing strategies can enhance buying strategies and data cleanliness.
