Billion Dollar Brand with Bill Harper & Bryan Elliott
Let's be perfectly clear: a billion is at least 1,000x better than a million.
This is a marketing and branding podcast for anyone who is trying to build a brand -- especially a billion dollar brand.
Marketing and advertising industry veterans, Bill Harper (aka BrandBoss) and Bryan Elliott (from the acclaimed Behind the Brand podcast) team up to brainstorm new business ideas, interview business professionals who are building really great companies, analize what's right and wrong with brands, ad campaigns and more so that you can take what you learn here and apply it to your biz.
Also, you asked for it so we deliver:
We are doing deep dives and diagnosis on your branding, campaigns, copyrighting, web design, video production projects and more that YOU are working on!
Want to submit a draft or finished work for us to evaluate and do a free Deep Dive on the show?
Submit here --> https://bit.ly/BDBDeepDive
Executive Producer:
Bryan Elliott
https://thegoodbrain.com
E: producer@thegoodbrain.com
Episodes
22 episodes
How to waste your $8M Super Bowl commercial
In this episode Bryan and Bill talk about some of the commercials that aired during Super Bowl 59 in the game with Chiefs vs Eagles. Spoiler alert: This year's line up was underwhelming to say the least. In this episode Bill and Bry...
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Season 3
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Episode 23
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44:37
"Good" and "Bad" are simply judgements that are incomplete stories we tell ourselves...
In this episode Bill and Bryan discuss advertising trends, a variety of upcoming TV spot creative and wax philosophical on several issues. About host Bill Harper:Favorite Quote: “If you asked people what they wanted, the...
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Season 3
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Episode 22
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49:09
Superbowl Commercial Preview: The Duracell Scientist Experiment Fails; State Farm Flames Out; Coors Light's Deliberate Typo and more
In this episode, Bill & Bryan breakdown the Superbowl Commercial Preview: The Duracell Scientist Experiment Fails; State Farm Flames Out; Coors Light's Deliberate Typo and more.About host Bill Harper:Favorite Quote: “If y...
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Season 3
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Episode 21
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45:58
How to Dominate Social Media in 2025
About host Bill Harper:Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry FordBill is the Chief Creative Officer & CEO of BrandBossHQ...
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Season 3
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Episode 20
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52:05
THIS is Where Media is Heading
About host Bill Harper:Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry FordBill is the Chief Creative Officer & CEO of BrandBossHQ...
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Season 3
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Episode 19
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36:39
Pay Attention to Your Time and Your Time Pays You | David Greenspan
David Greenspan has been in the Real Estate space for over 15 years helping Realtors with their marketing needs.As Founder and & CEO of MindShare101 Inc. David focuses his days on providing va...
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Season 3
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Episode 18
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47:57
THIS is Strategy | Seth Godin
Welcome to another episode of The Billion Dollar Brand podcast I’m Bryan Elliott and this is a show where Bill Harper & I unpack the stories, strategies--and sometimes spectacular failures that shape the brands we love. Jaguar, ...
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Season 3
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Episode 17
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1:02:05
Here's the Biggest Mistakes Brands Make | Special guest Jason Bagley
In this episode of the Billion Dollar Brand podcast, Bryan and Bill invite renowned Creative Director Jason Bagley on the show to discuss his experience with campaigns and brands like Old Spice and many more. Jason also has a course on ...
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Season 2
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Episode 15
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1:16:25
If You're at the "Damn it" Stage We Need to Talk!
In this episode Bill and Bryan ask: Are you at the "Damn it" stage? Is your marketing stale? Can't attract new clients? Have trouble getting attention? Struggling to figure out how to be relevant? If so, we need to talk! Case studies include St...
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Season 2
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Episode 14
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1:00:21
What is Your ONE THING?
In this episode Bill and Bryan ask: What is your ONE THING?Featured case studies include Sara Blakly's new brand Sneex vs uncomfortable shoes; Vans & Converse;
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Season 2
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Episode 13
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51:32
Why Everyone Can & Should Have a Sexy Brand
In this episode Bill and Bryan ask: Do you believe that everyone can have a sexy brand? We do! You will also learn how small business owners can get unstuck from the weeds; How Tyler Denk built an 8-figure boring business in 24 months; Disney v...
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Season 2
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Episode 12
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46:31
How to Survive the New Recession; Joe Gebbia's new company Samara; Will Nike's new killer ad save the brand? What Hawk Tuah girl should do next; is HYROX the next 3rd Place?; How Ilona Maher took over the Olympics
In this episode we talk about personal branding during the start of what looks like our next major recession; Joe Gebbia's new company Samara; Will Nike's new killer ad save them from the death spiral? Women's rugby star takes over the Olympics...
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Season 2
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Episode 11
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56:38
Political Candidates are Personal Brands; 7-Eleven Stores in the U.S. are Changing stores to be more like Japan; On Running hires Zendaya; Zuckerberg is now a bro; Unbranding of Abercrombie & Fitch
In this episode we talk about the branding of American politicians; How Seven Eleven stores in the U.S. might start looking more like the stores in Japan; On Running hires Zendaya to help them get to Gen Z; Now Mark Zuckerberg is a bro; The unb...
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Season 2
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Episode 10
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57:24
Bandit Running brand "Unsponsored;" The Disney brand has issues; We can all be like Mohawk Chevrolet; Political candidates as brands; Visit Oslo campaign
In this episode Bill & Bryan talk about Disney's brand issues; how we can all aspire to be different and attack customer pain points like Mohawk Chevy; thinking of all political candidates like they are a brand and much more!Want to...
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Season 2
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Episode 9
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53:08
Chipotle's PR debacle; My TV spot pitch is a Mad Men episode; Gamification biz idea for Waze; Advice to agencies and clients about risk; Poopourri / VIPoo and much more!
In this episode Bill & Bryan talk about Chipotle's PR debacle; My TV spot pitch is a Mad Men episode; Gamification biz idea for Waze; Advice to agencies and clients about risk; Poopourri / VIPoo and much more!Want to be featured on ...
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Season 1
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Episode 8
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57:27
Liquid Death marketing is a Seinfeld episode; The Four Seasons Orlando; Zero Motorcycles; Tesla Cybertruck; Dame sex toys; Fall in love with failure
This episode of the The Billion Dollar Brand podcast is full of hot takes on things like Liquid Death marketing is a Seinfeld episode; The Four Seasons Orlando; Zero Motorcycles; Tesla Cybertruck; Dame sex toys; Falling in love with failure and...
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Season 1
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Episode 7
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1:03:56
Kelly Slater's Freak of Nature; Apple iPad spot is a Mad Men episode; Celebrities are cancelled; Go Ruck; Coca-Cola spills and more
About Bill Harper:Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry FordBill is the Chief Creative Officer & CEO of WMH. C...
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Season 1
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Episode 6
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56:29
$150M Dude Wipes brand evaluation; Airbnb; Burger King; Heinz Out-of-Home scores big
First things first:Want to submit your draft or finished work for us to evaluate and do a free Deep Dive? Submit here --> https://bit.ly/BDBDeepDiveBill Harper and Bryan Elliott break down...
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Season 1
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Episode 5
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1:11:56
You're Probably Doing Influencer Marketing All Wrong
First things first: Want to submit your draft or finished work for us to evaluate and do a free Deep Dive? Submit here --> https://bit.ly/BDBDeepDiveBill Harper and Bryan Elliott break dow...
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Season 1
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Episode 4
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53:47
Volkswagen Turns Trash Talk into Eco Effort | $2,500 luxury chair | Billion Dollar Brand Advice
Bill Harper and Bryan Elliott break down some new ideas for launching a CPG brand; new trends in brand marketing and more.About Bill Harper:Favorite Quote: “If you asked people what they wanted, they would have said faste...
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Season 1
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Episode 3
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38:42
Should I Build a Brand Around Bespoke Japanese Ice Cream?
Bill Harper and Bryan Elliott break down some new ideas for launching a CPG brand; new trends in brand marketing and more. About Bill Harper:Favorite Quote: “If you asked people what they wanted, they would have said fast...
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Season 1
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Episode 2
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46:24
Why Some Brands like Wendy's, Little Caesars, Pizza Hut and other QSRs Have Lost Their Way
Bill Harper and Bryan Elliott break down some of the worse brand crushing campaigns that have lead to the decline of some of the most popular QSR (Quick Service Restaurant) brands.About Bill Harper:Favorite Quote: “If you...
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Season 1
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Episode 1
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1:06:34