87: Your It Factor: Building an Undeniable Brand with Morgan J. Falls

What if your brand isn't about your logo, your fonts, or your color scheme....but about YOUR energy, your story, and your it factor?

In this episode, I sit down with Morgan J. Falls, brand and business coach, to talk about what it really means to build a magnetic, undeniable brand. Spoiler: It has nothing to do with being perfect or salesy and everything to do with owning who you are. We cover what the "it factor" even is, why energy matters in your content, showing up with conviction, rebranding, and leading with your values. If you've been showing up consistently, posting pretty content, but nothing's gaining traction—this episode will show you what's missing.

Key Take-aways:

• Branding is more than just aesthetics; it's about authenticity.
• The 'it factor' is about uncovering what makes you unique.
• You need to connect with your audience on a deeper level.
• Energy behind your content is crucial for engagement.
• Finding your voice is essential for effective branding.
• The Undeniable Brand Academy combines mindset and business coaching.
• Clarity of vision and values keeps leaders aligned.
• Rebranding should come from genuine misalignment, not boredom.
• Your brand is defined by who you are, not just colors.

Show Notes:

• Morgan J. Falls
• Undeniable Brand Academy