CHARIZMA the PODCAST
CHARIZMA the Podcast, a show designed for entrepreneurs, creatives, and leaders alike. Join us as we discuss profound insights into the leaders behind the businesses, getting a backstage pass to their life's journey. At CHARIZMA, we firmly believe that business is personal, and behind every triumph lies a story of perseverance, resilience, and overcoming adversity. Tune in as we uncover these stories that have paved the way for the victories experienced by our guests in their respective endeavors. Get ready to be inspired, motivated, and empowered by the authentic accounts of those who have dared to chase their dreams. CHARIZMA the Podcast invites you to discover the profound stories that shape the world of entrepreneurship because behind every successful entrepreneur, is a story perhaps untold.
Episodes
22 episodes
In Between the Lines: The Faith It Took to Release Charizma Studio
In this deeply personal episode of Charizma the Podcast, Rubi sits inside Charizma Studio for the very last time and opens her heart to share the unfiltered truth behind one of the hardest decisions she’s ever made in business—closing ...
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Season 6
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Episode 2
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9:01
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In Between the Lines: Process before Progress
Welcome to In Between the Lines—a new series where I step away from the curated conversations and share what’s current, real, and often unseen. These are the pauses, the whispers, the simple details that we don’t always get to process ...
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Season 6
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Episode 1
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5:23
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Bakersfield Business with Emily Waite: Restoring Woolworth’s, Writing Her Story, and Living as Mezmy
In this first episode of our new series Bakersfield Business, Rubi Z sits down with visionary songwriter and artist Emily Waite—known musically as Mezmy—to talk about creativity, community, and courage. From her unexpec...
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Season 5
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Episode 1
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42:49
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Women Mean Business: Anna Smith — Designing the Future of Downtown Bakersfield
In this powerful episode, Rubi Zetino sits down with Anna Smith, co-founder and managing partner of Sage Equities—the boutique real estate firm behind some of the most transformative developments in downtown Bakersfield. With a background in la...
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Season 4
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Episode 3
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54:03
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Women Mean Business: Ministry, Motherhood & the Mission with Ashley Bello
In this deeply honest and heartfelt episode of the Women Mean Business series, Rubi Zetino sits down with Ashley Bello—pastor’s wife, creative leader, and mother of four—for a conversation that’s as inspiring as it is grounding.Ashley op...
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1:00:20
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BEST OF KERN: ADVERTISING AGENCY OF THE YEAR WITH CHARIZMA CO.
Founder of Charizma Co, Rubi Zetino takes you behind the scenes of the vibrant, bold, and hard-working world of Charizma Co — fresh off being named Best Advertising Agency 2025 in Kern County! In this celebratory episode, Rubi sits down ...
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1:03:59
Women Mean Business: Leading, Living, and Letting Go with Jennifer Schielke
In this heartfelt and deeply inspiring episode of Women Mean Business, Rubi Zetino sits down with Jennifer Schielke—CEO, wife, mother, and mentor—to explore the unexpected layers of leadership, loss, and legacy. From her roots in Kauai...
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Season 4
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Episode 1
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34:03
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LEADERSHIP: The Genuine Art of Communication with Erwin McManus
As we wrap up this powerful leadership series on Charizma the Podcast and step boldly into the new year, I am beyond honored to share a conversation that will challenge and inspire you to lead with courage, clarity, and authenticity.
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Season 3
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Episode 6
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46:45
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LEADERSHIP: You Must First Lead Yourself with Rubi Zetino
Authentic leadership begins with knowing who you are and understanding how you lead yourself before you can lead others. It's not about being perfect — it’s about being real, embracing discomfort, and doing the inner work to b...
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Season 3
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Episode 5
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37:32
LEADERSHIP: Growth, Purpose, and Equity with Traco Matthews
In this influential episode of the Charizma Leadership Series, host Rubi Zetino welcomes Traco Matthews, a multifaceted leader whose journey is a testament to resilience and purpose. From a large family in Fresno, California, Traco shares his i...
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Season 3
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Episode 4
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50:31
LEADERSHIP: Leading Authentically and Creatively with Alberto Bello
In this episode of Charizma The Podcast: Leadership, host Rubi Zetino engages in a meaningful conversation with Alberto Bello, author of The Ten Things They Didn't Tell Me About Leadership and Pastor at The Collective Church i...
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Season 3
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Episode 3
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1:08:10
LEADERSHIP: Insights on Growth, Resilience, and Transformation with David Castro
In this compelling episode of Charizma Leadership Series, host Rubi Z engages in a thoughtful conversation with David Castro, an entrepreneur from Bakersfield whose journey from corporate banking to the solar industry is nothing short of inspir...
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Episode 1
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43:55
LEADERSHIP: How Vulnerability and Faith Shape Success with Mike C. Young
In this insightful episode of the Charizma Leadership Series, host Rubi Z sits down with best-selling author and entrepreneur Mike C. Young to explore the powerful journey of leadership, legacy, and self-discovery. Mike opens up about the perso...
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Season 3
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Episode 1
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55:18
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Couples In Business: Hello Enamorada Mao & Gwen
In this episode, host Rubi Zetino sits down with Mao and Gwen, the creative force behind Hello Enamorada, a standout videography and photography business specializing in weddings focusing on visual storytelling. Balancing their personal relatio...
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Season 2
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Episode 5
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56:30
Couples In Business: Delfino Homes George & Jerri Delfino
In this episode, host Rubi Zetino sits down with George and Jerri Delfino, a powerhouse couple in the real estate industry. With over 30 years of experience, the Delfinos share their remarkable journey of building a thriving business and a stro...
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Season 2
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Episode 4
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55:01
Couples In Business: 502 Coffee Owners Marco & Nancy
In this podcast series "Couples in Business," Marco and Nancy, owners of 502 Coffee in Bakersfield, CA, share their entrepreneurial journey as a couple. They started with a modest espresso machine and a bold vision, revealing the highs and lows...
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Season 2
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Episode 3
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41:52
PART 2: COUPLES IN BUSINESS: CRUMBL COOKIES OWNERS PATRICK & KATIE
This is Part 2 of a conversation with Patrick and Katie from the franchise, Crumbl Cookies in California. Rubi, Katie, and Patrick discussed their experiences balancing work and family responsibilities, emphasizing the importance of communicati...
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Season 2
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Episode 2
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44:13
COUPLES IN BUSINESS: CRUMBL COOKIES OWNERS PATRICK & KATIE PART 1
The podcast series couples in business: Patrick and Katie, the owners of Crumbl Cookies, share their inspiring love story and entrepreneurial journey. They emphasize the importance of resilience and faith in overcoming challenges, high...
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Season 2
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Episode 5
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41:24
4 Decades to 40 : Self-Deception and Self-Discovery
As we wrap up the series '4 Decades to 40' with reflections on reaching this milestone age. As I turn 40, I'm filled with a sense of empowerment and alignment with life.In recent weeks, I've had the privilege of engaging with leaders, li...
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Season 1
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Episode 4
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33:13
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4 Decades to 40: Marriage, Children and Entrepreneurship
On this compelling episode, Rubi Zetino opens up about her personal journey, revealing the challenges and struggles she's faced as a devoted wife, mother, and entrepreneur. We often marvel at people who seem to "do it all," but rarely do we see...
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Season 1
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Episode 3
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43:33
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4 Decades to 40 : A Messy Creative Journey
In this episode, part two of "Four Decades to 40: A Tribute to My 40th," we dive into the messy creative journey of Rubi Z from her high school days to becoming a photographer.In 2002, when she graduated from high school, creativity wasn...
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Season 1
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Episode 2
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22:38
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4 Decades to 40 : 7 Principles my Mother Taught Me
Welcome to the beginning of CHARIZMA the Podcast. A podcast centered around Business and the real life situations behind the epic entrepreneurs leading that business. It was only fitting that we begin this series with Rubi Z, owner ...
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Season 1
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Episode 1
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33:04
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