The Grit Blueprint
The Playbook for Building Unmistakable Brands in the Built World
You can be the best in your market and still get passed over by a competitor who simply shows up better and more consistently where their customers are looking.
The Grit Blueprint Podcast is where visibility, media, customer experience, and creative brand strategy turn trust into growth in the built world.
Hosted by Stefanie Couch, a lifelong building industry expert born and raised in the business, this show explores how companies in building materials, construction, manufacturing, and distribution position themselves to win before the first conversation even starts.
You’ll hear from executives, operators, and decision-makers who are rethinking how they show up in the market. You’ll also hear from Stefanie and the Grit Blueprint team as they share the systems, strategy, and content that make good brands impossible to ignore.
Every episode turns insight into action. Because in this space, great work alone isn’t enough. You have to be seen, be known, be chosen, and ultimately, become unmistakable.
Produced by Grit Media. Powered by Grit Blueprint.
The Grit Blueprint
Latest Episodes
How To Win in 2026: Sales Data, AI, And LinkedIn with Eric Knox, Director of LBM Sales at Do it Best
Why Choosing NOT To Sell To Big Box Can GROW Your Business: Jim Powell, Culpeper Wood
Authentic Storytelling Turns Independent Hardware Stores Into Community Favorites: Kerry Hasselbach, Do it Best
This Is The Video Strategy Local Businesses Need: Brent Gentling, Bring Your Own Tools BYOT
People, Process, And Purpose In A Tech-Shifting Industry: Rick Cross, Account Executive at Paradigm