The Grit Blueprint
The Playbook for Building Unmistakable Brands in the Built World.
You can be the best in your market and still get passed over by a competitor who simply shows up better and more consistently where their customers are looking.
The Grit Blueprint Podcast is where visibility, media, customer experience, and creative brand strategy turn trust into growth in the built world.
Hosted by Stefanie Couch, a lifelong building industry expert born and raised in the business, this show explores how companies in building materials, construction, manufacturing, and distribution position themselves to win before the first conversation even starts.
You’ll hear from executives, operators, and decision-makers who are rethinking how they show up in the market. You’ll also hear from Stefanie and the Grit Blueprint team as they share the systems, strategy, and content that make good brands impossible to ignore.
Every episode turns insight into action. Because in this space, great work alone isn’t enough. You have to be seen, be known, be chosen, and ultimately, become unmistakable.
Produced by Grit Media. Powered by Grit Blueprint.
The Grit Blueprint
Latest Episodes
AI, Consumer Trends, And Succession Planning: How A 100 Year Old Family Business Adapts To Change
What does it take to run a building materials company for 100 years and set it up to win for 100 more? That is the question at the heart of my conversation with Will Lummus, fifth-generation CEO of Lummus Supply, recorded inside one of the tiny...
The Proven Technology Strategy All Independent Retailers Should Follow | Adam Gunnett
Technology is moving faster than our industry has ever seen, and on this episode of the Grit Blueprint Podcast I sat down on the floor of the National Hardware Show with Adam Gunnett, the VP of Business Intelligence and Strategy at Busy Beaver ...
Next Generation Leadership Future Proofs Family Businesses | Brookelyn McClellan, Hardware Sales Inc
What does it really take to carry a legacy business into its fourth generation without losing what made it special? In this Grit Blueprint Podcast conversation, I sit down with Brookelyn McClellan of Hardware Sales, a Bellingham, W...
The Powerful Secret to Career Growth: Embrace The Messy Middle with Sarah Lee of Blish Mize Co.
What does it really take to grow a career inside one company for 25 years? In this episode of the Grit Blueprint Podcast, I talk with Sarah Lee, VP of Purchasing at Blish-Mize Co., who answered that question by living it. She walked in the door...
Demo, Renovation & Building Our Future: Behind The Scenes at Grit Studios | Building Grit E1
This is where Building Grit begins. In this first episode, I hand you the keys to Grit Studios on day one and let you see the messy, exciting reality of building industry entrepreneurship from the inside. We just signed the lease f...
