
The Grit Blueprint
The Playbook for Building Unmistakable Brands in the Built World
You can be the best in your market and still get passed over by a competitor who simply shows up better and more consistently where their customers are looking.
The Grit Blueprint Podcast is where visibility, media, customer experience, and creative brand strategy turn trust into growth in the built world.
Hosted by Stefanie Couch, a lifelong building industry expert born and raised in the business, this show explores how companies in building materials, construction, manufacturing, and distribution position themselves to win before the first conversation even starts.
You’ll hear from executives, operators, and decision-makers who are rethinking how they show up in the market. You’ll also hear from Stefanie and the Grit Blueprint team as they share the systems, strategy, and content that make good brands impossible to ignore.
Every episode turns insight into action. Because in this space, great work alone isn’t enough. You have to be seen, be known, be chosen, and ultimately, become unmistakable.
Produced by Grit Media. Powered by Grit Blueprint.
Episodes
Unlocking Greatness When No One Believes In You With Jacob Emery

Grit, Leadership, & Owning Your Value: The Iron & Infrastructure Podcast Reshare

Branding, Grit, & The New Face of Construction: Blue-Collar BS Reshare

Mastering Sales Beyond Price: Jim Wilcox, CEO of Wilcox & Associates

AI, Consistency, & the Power of Follow-Up with Syndi Sim

Defying Expectations: Building Resilience in Male-Dominated Industries with Gina Schaefer

Design, Detail, and Distinction: Elevation Building Co. with COO, Eric Reidinger

How Executives Can Leverage LinkedIn for Business Growth with Melanie Borden

Beyond Brick and Mortar: Preserving Business Legacies in Construction with Kim Peffley

Transforming Hardware Stores: How Nation's Best Creates Retail Magic with Chris Miller

Small, Nimble, and Thriving: How Independent Lumberyards Compete in a Consolidating Market with Erin Moore

Building Legacy with Innovation: The Future of Independent Lumber Yards with Mark Blickenstaff

Exit With Purpose: Creating Value When It's Time to Let Go with Deborah Everson

A Brand That Sells: Mastering B2B Branding with Stefanie Couch

Unleash Your Brand's Story: Marketing for Building Industry Success with Beth Carr

Navigating Industry Challenges: From Talent Recruitment to AI Implementation with Craig Webb

Champions of Independents: Do it Best Group's Vision for Growth w/ CEO Dan Starr

How To Rise In Construction with Stefanie Couch (The Builder Upper Show Guest Episode)

Do it Best Spring Market Preview with Stefanie Couch and Ryan Cooley

Construction Industry AI and Brand Building with Stefanie Couch (guest episode on the Specified Growth Podcast)

World Millwork Alliance Podcast with Paradigm's John Wheeler

The Power of Consistency and Focused Goals for Success

Marion Pulse
