The Grit Blueprint
The Playbook for Building Unmistakable Brands in the Built World
You can be the best in your market and still get passed over by a competitor who simply shows up better and more consistently where their customers are looking.
The Grit Blueprint Podcast is where visibility, media, customer experience, and creative brand strategy turn trust into growth in the built world.
Hosted by Stefanie Couch, a lifelong building industry expert born and raised in the business, this show explores how companies in building materials, construction, manufacturing, and distribution position themselves to win before the first conversation even starts.
You’ll hear from executives, operators, and decision-makers who are rethinking how they show up in the market. You’ll also hear from Stefanie and the Grit Blueprint team as they share the systems, strategy, and content that make good brands impossible to ignore.
Every episode turns insight into action. Because in this space, great work alone isn’t enough. You have to be seen, be known, be chosen, and ultimately, become unmistakable.
Produced by Grit Media. Powered by Grit Blueprint.
The Grit Blueprint
Tina Breen
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This week Stefanie's guest is Tina Breen.
Tina is a dynamic leader with a proven track record of success in the automotive and lumber/building materials industries. With over a decade of experience at Manufacturers Reserve Supply (MRS), Tina has consistently driven strategic growth and innovation.
Beginning her career at ADESA, Tina played a pivotal role in pioneering online car sales in the United States, traveling extensively to share her expertise with car auctions across North America. Transitioning to MRS in 2006, Tina quickly rose through the ranks from Sales Manager to General Sales Manager and Vice President, Sales & Marketing. Under her leadership, MRS experienced unprecedented growth, transforming from a relationship-based sales force to a consultative, high-performing team.
Tina's commitment to professional development is evident in her educational achievements. She holds a Bachelor's degree in Industrial and Organizational Psychology and a Master's in Psychology, specializing in Industrial and Organizational Development, both from Purdue University. Tina's passion for learning extends beyond her own advancement; she is dedicated to utilizing her education to strategically grow MRS and empower her team.
In addition to her professional endeavors, Tina aspires to share her knowledge and experience as an adjunct professor, nurturing the next generation of leaders in industrial and organizational psychology.
Real talk, strategies, and tools from Stefanie.
Ready to grow your brand or business? Let’s talk.
Connect with Stefanie Couch & Grit Blueprint
Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com
👉 About Stefanie Couch & Grit Blueprint
I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.
Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.
