The Grit Blueprint
The Playbook for Building Unmistakable Brands in the Built World
You can be the best in your market and still get passed over by a competitor who simply shows up better and more consistently where their customers are looking.
The Grit Blueprint Podcast is where visibility, media, customer experience, and creative brand strategy turn trust into growth in the built world.
Hosted by Stefanie Couch, a lifelong building industry expert born and raised in the business, this show explores how companies in building materials, construction, manufacturing, and distribution position themselves to win before the first conversation even starts.
You’ll hear from executives, operators, and decision-makers who are rethinking how they show up in the market. You’ll also hear from Stefanie and the Grit Blueprint team as they share the systems, strategy, and content that make good brands impossible to ignore.
Every episode turns insight into action. Because in this space, great work alone isn’t enough. You have to be seen, be known, be chosen, and ultimately, become unmistakable.
Produced by Grit Media. Powered by Grit Blueprint.
The Grit Blueprint
Hacia Atherton
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This week Stefanie has Hacia Atherton on the show.
Hacia is a dynamic and visionary leader dedicated to fostering diversity and inclusion in the skilled trades industry. As the CEO and Founder of Empowered Women in Trades (EWIT), Hacia has driven the organization to national recognition, earning accolades such as the Telstra Best of Business Vic Winner and National Finalist for Accelerating Women. Her journey into this impactful role was inspired by a life-threatening accident which introduced her to the transformative power of positive psychology, shaping her mission to prioritize psychological wellbeing in the workplace.
Hacia holds a Master's in Applied Positive Psychology and is a CPA-accredited professional, bringing a unique blend of expertise in mental wellbeing and business acumen to her leadership roles. Her career is marked by a commitment to placing people before profit, a philosophy she champions as a pathway to sustainable business success. This approach has been instrumental in her leadership at EWIT, where she advocates for creating supportive and inclusive environments for women in traditionally male-dominated fields.
In addition to her role at EWIT, Hacia serves as the Chair of the CPA Emerging Leaders Network and is a valued member of the La Trobe University Business School Advisory Board. Her contributions extend beyond organizational leadership to include thought leadership, such as her impactful keynotes at industry conferences and her recent appearance on Debra Coleman’s 'Have A Seat' podcast.
Hacia’s dedication to empowering others, combined with her strategic vision and deep understanding of positive psychology, continues to inspire change and drive progress in the skilled trades industry and beyond.
Links:
LinkedIn: https://www.linkedin.com/in/haciaatherton/
Instagram: https://www.instagram.com/startup_ceo_life/
Website: https://www.haciaatherton.com/
Real talk, strategies, and tools from Stefanie.
Ready to grow your brand or business? Let’s talk.
Connect with Stefanie Couch & Grit Blueprint
Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com
👉 About Stefanie Couch & Grit Blueprint
I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.
Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.
