The Grit Blueprint
The Playbook for Building Unmistakable Brands in the Built World
You can be the best in your market and still get passed over by a competitor who simply shows up better and more consistently where their customers are looking.
The Grit Blueprint Podcast is where visibility, media, customer experience, and creative brand strategy turn trust into growth in the built world.
Hosted by Stefanie Couch, a lifelong building industry expert born and raised in the business, this show explores how companies in building materials, construction, manufacturing, and distribution position themselves to win before the first conversation even starts.
You’ll hear from executives, operators, and decision-makers who are rethinking how they show up in the market. You’ll also hear from Stefanie and the Grit Blueprint team as they share the systems, strategy, and content that make good brands impossible to ignore.
Every episode turns insight into action. Because in this space, great work alone isn’t enough. You have to be seen, be known, be chosen, and ultimately, become unmistakable.
Produced by Grit Media. Powered by Grit Blueprint.
The Grit Blueprint
Judy Haney
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Judy Haney is the Region Commodity Procurement Manager
for Boise Cascade’s Building Materials Distribution division.
Her current responsibilities include helping develop new products
with home center sales teams, supervising home center
procurement specialists, overseeing external remanufacturing
contracts, and sourcing composite panels for 38 branch
locations. She is a graduate of the Company’s Leadership
Excellence program with Northwestern-Kellogg School of
Business. She has served in leadership roles on several industry
association boards.
Judy has over 27 years’ experience in the industry and has been
with Boise Cascade for 14 years serving in various roles
throughout her career with the company. She is a forester by
education and holds a Bachelor of Science degree in Forest
Management and a Master of Science degree in Forest
Economics from Stephen F. Austin State University,
Nacogdoches, Texas. She worked for forest product companies
throughout the Southeastern US before coming
to Boise, Idaho in 2010.
Judy is energetic about supporting the community and enjoys
volunteering with nonprofits that are active in conservation of our
natural resources. Her family also inspires her passion to learn
and advocate for diversity, equity, inclusion, and belonging.
Judy enjoys hiking, gardening, watercolor painting, reading, and
spending quality time with family and friends. She has been
married to Mike Mann for 23 years and the couple has
two sons, one daughter, and one dog.
Links:
linkedin.com/in/judy-c-haney
Real talk, strategies, and tools from Stefanie.
Ready to grow your brand or business? Let’s talk.
Connect with Stefanie Couch & Grit Blueprint
Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com
👉 About Stefanie Couch & Grit Blueprint
I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.
Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.
