The Grit Blueprint
The Playbook for Building Unmistakable Brands in the Built World
You can be the best in your market and still get passed over by a competitor who simply shows up better and more consistently where their customers are looking.
The Grit Blueprint Podcast is where visibility, media, customer experience, and creative brand strategy turn trust into growth in the built world.
Hosted by Stefanie Couch, a lifelong building industry expert born and raised in the business, this show explores how companies in building materials, construction, manufacturing, and distribution position themselves to win before the first conversation even starts.
You’ll hear from executives, operators, and decision-makers who are rethinking how they show up in the market. You’ll also hear from Stefanie and the Grit Blueprint team as they share the systems, strategy, and content that make good brands impossible to ignore.
Every episode turns insight into action. Because in this space, great work alone isn’t enough. You have to be seen, be known, be chosen, and ultimately, become unmistakable.
Produced by Grit Media. Powered by Grit Blueprint.
The Grit Blueprint
Amy Roosa
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In this episode Stefanie is joined by Amy Roosa.
Amy brings 2 decades of dedicated experience as a safety professional, with a rich background spanning various sectors of safety, from construction to general industry. Her journey has been marked by impactful collaborations with prestigious organizations such as the National Safety Council, where she played a pivotal role in establishing the Government and Public Sector Division. Currently, she holds the position of chapter President at ASSP in Iowa, further exemplifying her commitment to advancing safety standards.
In addition to her professional endeavors, Amy is a passionate advocate for women's safety in trades. As the founder of The Safety Rack, she spearheads initiatives to ensure women have access to appropriate personal protective equipment and workwear. Furthermore, her co-founding of the Midwest Women in Safety Conference in 2018 stands as a testament to her dedication to empowering women in the safety profession, providing invaluable educational resources and networking opportunities.
Amy's expertise extends beyond her roles, as she is a sought-after speaker at conferences, captivating audiences with her insights on topics ranging from training methodologies to effective leadership strategies. Her contributions to the field of safety and her tireless advocacy for inclusivity and excellence make her a true luminary in her field.
Links:
website: www.thesafetyrack.com
Real talk, strategies, and tools from Stefanie.
Ready to grow your brand or business? Let’s talk.
Connect with Stefanie Couch & Grit Blueprint
Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com
👉 About Stefanie Couch & Grit Blueprint
I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.
Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.
