The Grit Blueprint
The Playbook for Building Unmistakable Brands in the Built World
You can be the best in your market and still get passed over by a competitor who simply shows up better and more consistently where their customers are looking.
The Grit Blueprint Podcast is where visibility, media, customer experience, and creative brand strategy turn trust into growth in the built world.
Hosted by Stefanie Couch, a lifelong building industry expert born and raised in the business, this show explores how companies in building materials, construction, manufacturing, and distribution position themselves to win before the first conversation even starts.
You’ll hear from executives, operators, and decision-makers who are rethinking how they show up in the market. You’ll also hear from Stefanie and the Grit Blueprint team as they share the systems, strategy, and content that make good brands impossible to ignore.
Every episode turns insight into action. Because in this space, great work alone isn’t enough. You have to be seen, be known, be chosen, and ultimately, become unmistakable.
Produced by Grit Media. Powered by Grit Blueprint.
The Grit Blueprint
Casey Ritter
Stefanie sits down with Casey Ritter.
After 7 years in the firearms industry, Casey fell into construction by chance. She quickly felt right at home coming from a male dominated industry. Being the only female in the room wasn’t the hard part. Casey was young, hungry, and had absolutely no knowledge of anything construction related. She had to overcome everyone’s perceived notion of her knowledge in construction; which came with loads of imposter syndrome and doubt. It was through lots of late nights, dozens of courses, and some amazing mentors along the way that she has found herself almost 3 years into an industry that she doesn't think she will ever leave. Casey has developed a deep love for construction, but her passion truly stems from the relationships she has made and continue to foster in every market she takes on.
Links: https://www.linkedin.com/in/casey-hoffmann/
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Stefanie Couch on YouTube
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Grit Blueprint helps businesses in the building materials and construction industries grow through expert marketing, branding, and AI-driven tools.
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