The Grit Blueprint

How To Rise In Construction with Stefanie Couch (The Builder Upper Show Guest Episode)

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Are you ready to explore the dynamic world of construction through the lens of women making waves in the industry? This episode of the Builder Upper Show features the inspiring voice of Stefanie Couch, founder of Grit Blueprint and a trailblazer who shares her journey from a childhood steeped in the family's lumberyard to establishing her own growth and AI-marketing company aimed at empowering construction businesses. We dive into the vital importance of branding and marketing in reshaping the industry's image, a necessary step as the sector seeks to attract new talent and showcase its beauty and potential.

Throughout our engaging conversation, Stefanie highlights her mission with Build Women, a program aimed at uplifting women in construction, providing valuable resources, support, and mentorship to foster their confidence and career growth. She encourages women to embrace their unique strengths in a predominantly male field, reminding them that their differences can be leveraged as competitive advantages. This collective empowerment journey inspires women to pursue their passions in construction, supporting each other along the way while advocating for their own worth.

We also discuss the tremendous impact of AI technology in marketing and operations, revealing how these advancements are shaping the construction industry's future. Stefanie shares her views on integrating innovative tools to enhance productivity, allowing companies to focus on strategic tasks. This episode is packed with insightful advice for newcomers and seasoned professionals alike, emphasizing the importance of resilience, personal branding, and the necessity of embracing failure as part of growth. 

Join us on this journey towards empowerment and innovation in construction. Don't forget to subscribe and leave a review, as we continue to uncover the stories that redefine the construction industry!

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Lou Perez:

Hey everyone, I'm Lou Perez, your host of the Builder Upper Show, a podcast where we talk about everything in construction and trades. We have a special co-host today, Jennifer Hires, who will be interviewing women in construction for Women in Construction Week. Hey Jen, how are you doing?

Jennifer Heirs:

Hi Lou, thanks for having me.

Lou Perez:

Who is your special guest today?

Jennifer Heirs:

Thank you so much for attending the Builder Upper Show. I am beyond excited to have a special guest. We have Stefanie Couch for our special guest this week for our women in construction and I'll just do a little introduction and then, Stefanie, you can fill in the holes that I missed. So Stefanie is a dynamic leader in the construction industry, known for her innovative approach to marketing, branding and leadership development. As the founder of Grit Blueprint and Build Women, she focuses on empowering businesses and individuals within the building sector, and her extensive experience spans over 25 years, beginning in her family's lumberyard and advancing through roles in Fortune 500 companies. Please welcome Stefanie Couch to the show. Thank you so much for having me. I'm excited to be here. Awesome, do you want to fill in the gaps of what I took through the lifespan of you, Stefanie?

Stefanie Couch:

Well, 25 years is not really true because I was actually kind of born into a lumber truck. So my dad and my grandfather owned a lumber yard when I was born and we lived in Atlanta and I actually rode in a lumber truck in a car seat when I was six weeks old. Literally my whole life I've been in the business. But short version is started in my family lumber yard. It was a retail lumber yard in Georgia and then went to a Fortune 500 distribution company and helped them scale and grow a door and millwork division, kind of from a startup to 10 locations, 200 million a year. And then two and a half years ago my husband and I went out on our own and we have a growth and marketing agency scaling business for construction and building industry companies. So we have a lot of partners that are amazing companies throughout the US and a few in Canada Just excited to be a part of this amazing industry.

Stefanie Couch:

So that's me. I do a lot of speaking and I love going around and going to shows, which we just talked. We're going to be at IBS together next week, so I'm pumped about that. Get to meet you in person. So yeah, that's me.

Jennifer Heirs:

Yeah, she is going to be speaking at IBS, which this recording will probably be before the women in construction that week, but yes, she will be speaking. So, Stefanie, I want to tap in a little bit into some early influences, so growing up in the business. Then how did those early experiences shape your passion for the construction industry?

Stefanie Couch:

Well, I have always loved business. I actually asked my parents for a cash register when I was five for Christmas. I don't know if it was the money, I don't even know if I had a conversation in my head of what money really meant. I just knew that you could do things and people would pay you for it and I just thought that was the coolest thing ever. So I was a Girl Scout. I love selling cookies, I'm very competitive and I just wanted to do business from day one. So I went to work with my dad a lot at the lumberyard. I would go and meet customers. I would actually ring people up from, I mean, like seven or eight on. I just. I remember now the stud stud skew was 2408 PC first pre cut studs. So I just loved it, you know, and that really was who I was as a person from birth. I think I believe a lot in using your natural strengths and I'm a Gallup Clifton strengths coach, so I lead with influencing and sales and kind of that competitive communication. Nature is just who I was from day one. So then my dad really taught me a lot about business. He taught me about customer service and we had a very great local business that did very little marketing and just had a lot of very loyal customers. We did a lot of high-end stuff and a lot of custom homes on the lake and things like that, and so I love that part of the business still because of what my dad taught me, and he taught me a lot about business ethics and really about working hard.

Stefanie Couch:

I remember my dad from a very young age. We would work all day I was obviously at school at the time, but he would work, he would. If someone called out, he'd drive the lumber truck. He had a CDL, if you know inventory any of that needed to be done. He would work late and then he'd come home and he was so tired because it's very physical. You know you're loading trucks and you're doing all the things and he would come home. My mom would have dinner cooked my mom's an amazing, amazing mom and she would always have everything taken care of with the kids. So he at least hopefully didn't have to do that when he got home.

Stefanie Couch:

But he was such a good dad that he would go like throw the softball with us or whatever, even though I know he was just now looking back at it like so tired Because at 7 pm, after I've worked from like 5 am till 7, I'm just dead and I don't do physical stuff as much as he did. But then he would go back inside and he priced tickets. And so I know software is amazing now, all the things that we have, erps and all these other tools. He had carbon copy tickets so he would price them, we would write it out for the customer and then he would have his market pricing and he would actually price. And I remember very much my childhood is the sound of him hitting that printer on the calculator and I would hear that at night as I was going to sleep. That was my childhood. So what he taught me is that you have to work hard to do anything that's worthwhile, and boy has my entrepreneurship journey proved that to be true.

Jennifer Heirs:

Yeah, and you can definitely see it in all of the speaking events that you're in right now and just the growth that you've had in your career from that.

Stefanie Couch:

Thank you.

Jennifer Heirs:

Yeah, I would say common denominator there is really your father.

Stefanie Couch:

Yeah, and my mom had a lot to do with it as well. My mom also was very supportive of him and everything he did. She did things that she was good at so he could do what he was good at, and I think that that taught me a lot about being in business with a spouse and kind of that level. My husband and I have been married a long time Now. We have a business together and really what he is good at is the things I'm weak at, and vice versa, so we have a very good division of labor as well.

Stefanie Couch:

I watched that from a young age with them and they never wavered on each other, and I think the most important thing in life to me is who you choose as your partner. I have been with someone who supported me like ride or die, no matter what. Now we're ride or die in business together, so there is no break. But when you have the right person, I tell him a lot. I'm like we're we're going to war together every day and I fricking love it and I wouldn't want to do it with anybody else. I'm so grateful for my husband, ben.

Jennifer Heirs:

What was his name? Ben Ben. Okay, will Ben be at the show?

Stefanie Couch:

He's going to be there. He'll be recording the content and stuff. So he'll be there and that's part of a lot of what he does is operations and helping me just do all the things that I do, and everything you see somehow has him behind it making it happen. I love that. Just right now like we have cameras and lights and all that, and he makes all that happen. And then I just hit record.

Jennifer Heirs:

I love it. That's great. Well, let's transition from like background and journey and let's talk about industry. Okay, so how do you approach branding and marketing differently for construction and building industry companies compared to, let's say, like other sectors?

Stefanie Couch:

Absolutely. The construction and building industry needs a rebrand and we need to step into the forefront and show how amazing we are, especially for top talent, and also to brand ourselves, that we actually have something to show that is an outward facing thing, that's not just reputation based. So we have beautiful products, we build amazing homes, we have all of this stuff that's so aesthetically beautiful, and then we have cool stories that go with it, and we don't do a very good job of telling our story as an industry, and what we've done is we've allowed ourselves to believe that reputation will speak for itself and these legacy businesses that have been really promoting on word of mouth and all of these things they have built brands. Brand is something you have, whether you intentionally curate it or if you just let it happen. You have a brand. You, as a person, have a brand. A company has a brand. It's just is it out there and is it known, and are you known for the things you would like to be known for? And so that's really how I think we could rebrand our industry and, honestly, our people, showing who we are and really showing up and actually intentionally doing that.

Stefanie Couch:

So when I think about brand, I think about two things. So I'll explain kind of my little 30 second version. Brand is really the association of two things. So the brand started with cattle. A cattle farmer would have a brand to mark that cow. To say with cattle, a cattle farmer would have a brand to mark that cow to say this belongs to me. So two things that belong together or are associated, and that is how brands started. Now we think of brand as logos and colors. It's so much more of that. It's really about who you or your company is. When you're not standing there giving a pitch, when you're not telling them what you want them to think, it's what are you thought of and associated with. When you're not telling them what you want them to think, it's what are you thought of and associated with when you're not in the room? And so that goes for people or for companies and brand.

Stefanie Couch:

With everything going on in our world, with all of the amazing technology I talk about ai, use ai a lot it's going to revolutionize our industry. It's almost the only thing that can separate people truly is brand. So another way to say that is that brand is the only long-term moat. It's the only way to protect your castle.

Stefanie Couch:

And so, as a person or as a company, you should be thinking about am I building a brand that will stand the test of time? Am I finding my customers where they are to show them who my brand is? And third, am I thinking about this from a long-term perspective? Or am I thinking about this of what return on investment will I get tomorrow or in the next three weeks or the next month? Because it's not like spending money on an ad where you get a click and then you get a purchase. Brand is a long-term game, but really we should all be thinking in decades and not in today, because if you have a business that's already been for 30 years, 50 years, 100 years, some of these brands are so long-term and they're amazing companies. Who cares about tomorrow? You care about 2028, 2038, 2048. That's what you're thinking about, and so, even if you wanna sell your business or you wanna keep your business, you've got to think about how important brand is.

Jennifer Heirs:

That's good. No, that's really good. So then you mentioned AI, right? So in what ways do you see AI technology transforming marketing and operations for the construction industry?

Stefanie Couch:

Well, I'll give you one example that I think is gonna change everything. So there is a technology that's it's been out for a year or two. I heard the first time I've ever heard it about a year and a half ago. It's called a voice AI agent is what most people call it. So it is actually a salesperson. I'm going to be demoing this at IBS. You'll get to see this in real life If you go onto my website and I'm selling doors and you click on there and you're like man, I really like these doors. I want to learn more. You call me and I don't answer.

Stefanie Couch:

68% of small business phone calls actually go unanswered. So it's not really that uncommon that someone's doing something else and they're just busy, right? If you're getting five phone calls at a time and you have three people on the counter, you're not going to answer all five. It's impossible. So this person, this AI agent that you've programmed, will answer that phone call and you can either say, hey, this is an AI agent, or you can decide just to let it be paid from Stefanie's door company, whatever you want, and you can say, hey, this is Stefanie's doors, thank you for calling, how can I help you today? And then that AI agent is going to have a conversation, just like you and I are having right now. It's going to ask you what you want to know about the doors, what you're looking for, how to qualify you, all those things and then it's going to get your email, phone number, maybe even book a calendar time, if you have it set up that way, for me to call you back and me, as the person, sell you what you need. That's here. I can turn that on for you tomorrow, and so that's 2025 AI.

Stefanie Couch:

In two years, there will not be front end business development agents. In most businesses, it will be AI, because we can do things with humans that that AI cannot do. We are spending time spending our wheels about how do we get all these things done, when these little tasks that are very tactical and super important to our businesses could be allocated to AI so that we can spend the time doing what only we can do. I get asked a lot aren't you afraid of a dystopian future with AI? I am a positive person and I'm going to choose to think that it's going to make our life better. Just like the tractor made the farmer's life better, just like AI now is going to make our lives better, just like websites or ERPs in our lumber business. Think about CAD software. Architects probably thought their world was ending when hand drawing wasn't the only way anymore, but what actually happened was it just made them better and able to do more with the time they had to spend.

Stefanie Couch:

Think of AI as a tool just like a nail gun or a crane, anything like that. It just allows you to do something better and faster and more efficiently than it did before. You had that tool, and if you learn how to use it, as a person or your company implements it, it will give you an extreme competitive edge. So those who early adopt it we're still in the very early stages, especially in our construction and building industry, where people are not sure. A lot of people have not even used chat, gpt. Those who decide to do things now will be the ones that are winning in a decade.

Stefanie Couch:

Brand and this technology and innovation that is the future. That's how you leverage and set yourself apart and build a business that is worth so much more and actually have stickiness from your customers because of those things. Customer experience all that goes to branding. That's what I like to talk about, because that is really how you stand out, because no one wants to compete on price. Everyone has good products and truly talent is really hard to find. So how do you use the talent you can get and then lever that with industry technology? That's what I think the future is.

Jennifer Heirs:

No, absolutely, and we could go on and on with AI, and I'm very excited that I will be part of next week for you, so I get to hear more. So let's transition. Since we are here for Women in Construction Week, let's talk about empowering women in construction. So can you share the mission behind Build Women and some success stories from you? Know any programs that?

Stefanie Couch:

Yes, when I was in my young life I really didn't realize that being a woman was a big deal in the construction industry. I knew I was the only one at the lumberyard, but it was like five people or seven people or whatever. Inside the business, inside the lumberyard operation, we had people you know, driving and stuff, but it was me and five or seven other guys. I never thought anything of it because this is the way it was my whole life. And then, you know, my mom was a part of the business but it wasn't a big deal to me. Then I got to corporate and there were a few women in my office but it was all men running everything. All the managers were men. All their managers were men. All their managers were men. You get the idea. And I was like this is kind of weird, like I'm, I'm 25. I want to be very ambitious and I'm looking up and there's no one that looks like me, like anywhere. And I also remembered that my lifetime had been spent talking to amazing women who worked at these companies that I would call that were my vendors, and they were the go-to at every place pretty much. I mean, there was a woman that when she went on vacation, the business shut down. At every business and I laugh a little bit because a lot of my men will say, like, do you want to talk to the man in charge or the woman that actually runs the place? And my dad used to say that a lot about me, you know. Kind of laughing about stuff but that is really how I grew up is like, hey, these are amazing women that are awesome at the lumber business, at the building business, whatever they were doing. So I knew that there were boss women everywhere and they were just a part of this industry. I just didn't see them where I was at that corporate job and so I decided that, you know, I was just going to do my thing and just be me and that was kind of. That's just always how I've sort of played it. Sometimes that went in my favor and the dice laid on the side that I needed them to, and sometimes that was really hard. Looking back on it now I feel like I actually got more opportunity in my career because I was a bubbly blonde woman that was also extremely good at what I was doing and worked really, really hard. I feel like I got more upside from that than downside. Now, I know there are a lot of women that don't see that and don't say that in the construction industry especially. But I believe, now where I'm at in my life, that it is a competitive advantage and a differentiator that is positive in a lot of ways to be a female in this industry, and I have leveraged that in a lot of ways since I've started my business, but also before in my corporate career.

Stefanie Couch:

And it's because you are different. Different stands out. Why would you want to be one of a hundred that look identical to everyone else? And not that all the men in the industry are the same, because they're not. There's a lot of different people and they all have different skills and personalities and all that. But you, being a woman in a place where maybe you are the only one at the table, if you can position it the right way and really frame it in your mind as an advantage, it is an advantage. If you tell yourself that everyone's gonna hold it against you that you're a woman and that they're never gonna let you do things, that will be a self-fulfilling prophecy, and I believe so strongly in that that.

Stefanie Couch:

That's one of the reasons why I started Build Women, because I wanted these women to know their value and take into their own hands their brands, their confidence and their skills and also know this is one thing that's a little different than some of the other women's organizations that are out there is like this is going to be hard and it's hard for men too. And you got to work, girl. This is not a phone it in. Because I'm a woman, I get this thing and there will be challenges. But, heck, there's challenges for every single man that I know. I mean me and my husband are building the same business together at the same time, like we are working side and side, like two horses pulling a plow. We are working and it is just as hard for him than it is for me. Actually be easier for me because I have connections and all these things that I'm like reaching out to people and doing things, and a lot of what he's trying to figure out is like there's no one to ask. You know, he's just got to figure it out, but it is hard because I'm a woman and it's hard because he's a man. It doesn't matter. So life is not easy and anything that you do is not going to be easily come and gained without work, and that is what I want these women to know is you are your own best advocate. You've got to use your voice and speak up and you've got to be confident in your own abilities, and you've got to know that sometimes you don't have it figured out and you got to keep working until you do. And so that's one thing that we do at Build Women is really help with confidence and breaking those habits that you have that are actually holding you back. It's not anyone else, it's, it's it's me that's holding this back.

Stefanie Couch:

So when I started this, I had some things that I worked on myself to get past, like some real speed bumps in my career that I was doing. A lot of things like perfectionism, as one brought me so far to be a perfectionist in my early career because I was really, really conscientious. I wanted things to be right slash, perfect. And now, once I'm into a point when a lot of what I'm doing is new, it's risky, it's not going to be perfect. There's zero intention of it being perfect, because you'd never start if it was. I had to get past that where I was never going to be able to do what I needed to do in the next step.

Stefanie Couch:

So that was one of the. We talk a lot about the habits that hold you back and actually in March March 18th through the 20th the National Hardware Show and Build Women are doing a how Women Rise in Hardware conference. It's a part of the National Hardware Show main stage and it's a whole day built around content that shows women how to do that. So I'm going to be speaking on how to build your personal brand and then also doing another session on how to break the habits that hold you back, and that is based on a book called how Women Rise by an amazing woman named Sally Helgensen, and also Marshall Goldsmith co-wrote the book with her and that's a best selling book, and her and I have partnered together to do a program on how women rise for the construction industry, so educating women on how to get out of their own way and make it happen.

Jennifer Heirs:

That's incredible.

Stefanie Couch:

Yeah. So if you're listening to this, you're anywhere near Vegas or you want to come to that show. It is the National Hardware Show and you can actually click on and just sign up for the how Women Rise Day, or you can come to the whole show, and it's in Las Vegas at the Convention Center, 18th.

Jennifer Heirs:

All right. So then you're going to have a pretty big stint in Vegas, then you're going to be doing a Vegas tour, yeah, and also there's some other amazing speakers.

Stefanie Couch:

So Gina Schaefer, who owns 13 hardware stores she has over $53 million a year in hardware store business Amazing entrepreneur. She's going to be speaking about how to handle people, profits and purpose in your business and what you need to know. And then we have a panel of leaders from the industry, of women, that are going to be speaking a networking session afterwards. A lot of cool stuff happening. So if you're anywhere near Vegas, you got to get to this event.

Jennifer Heirs:

Awesome, no, and this is perfect because again, we're going to be airing this and so everybody will be able to, you know, look into it and then go. So I appreciate that. Yeah, let's look at now, you know, at your advice, personal reflections, newcomers in the industry right? So what advice would you give someone um starting their career in their construction industry today?

Stefanie Couch:

I would say enlist from day one. Get people in your corner from day one. Don't try to be the quiet person in the corner that just lets things happen and figures it out and then comes, comes into the fold. I want you to kind of find some people that will help you from day one, so you will know some of those people are going to be easier to win over than others. You might have someone that is assigned to train you, that doesn't want to do that, or someone that doesn't have time. That's really. It's usually more. It's not people don't want to help you, it's that they're already drowning in their own respective position. It's hard to hand someone a life vest and say I'll help you when you're already sort of drowning. So find those people that can help you and figure out what is most important first and don't try to do everything at once.

Stefanie Couch:

So if you have a lot of responsibilities in the role that you're taking and you don't feel like you're quite ready I hear the words I have imposter syndrome a lot you don't have imposter syndrome. What you have is inexperience. You don't know what you're doing because you've never done it before. And that's okay, because every single person that does something new is that way you feel like an imposter because you just haven't figured out how to do it yet. So give yourself some time and some grace to do things and fail. That is the biggest lesson that I would ever give anyone is you have to be able to take risk and embrace failure as a learning lesson and know that you will fail if you're doing anything that is new or that is hard at all. If you win every single day at every single thing you do, you must not be doing anything. That's very difficult, because I certainly know that I fail all the time at things that I do.

Stefanie Couch:

Yesterday I sent an email with a loom link for a video. I sent someone on my team instead of a proposal and it's like I sent the wrong thing. I mean, it's not like some horrible email I sent like a bad thing, but I had to email them back and say, like I've been working for I didn't say this, I've been working for 14 hours. Today this is the last email of the day that I sent and I put the wrong link on the proposal. You know I sent them back and me for that speaking event. I don't know if that's if they don't do that because of that, then cool. But I make mistakes and so will you, and no matter how brilliant or how hardworking you are. That will come, so embrace it, learn from it and try not to do it again If you can. That's how you grow and learn in your career and your company. So don't be scared to make mistakes. That is my number one piece of advice for anyone in any role anywhere.

Jennifer Heirs:

Yeah, just give yourself grace, right? We're human, we make mistakes and it's going to happen, but you know.

Stefanie Couch:

Learn from those.

Jennifer Heirs:

Yeah, well, let's wrap up with one more question, if you have time. Yeah, again. Lessons learned, reflecting on your own journey. What has been your most significant? Like learning?

Stefanie Couch:

experience. The number one thing I think really was a catalyst for me to take it from one level to the other is figuring out what my natural abilities and strengths were, and that is from the Gallup Clifton Strengths assessment that I did. You can go online gallupcom Anyone can take it. I think it's $60 to take the test. It takes about an hour or so and it really is 200 questions that you answer. It's a normed test, so they ask you the same thing a few different ways so you don't kind of game the system, and it gives you your strengths in order and tells you almost like a psychic reading on the report. It's a 25 page report about you, exactly how you're wired and why you do things and what you should lean towards and also your blind spot. So any strength can turn into a weakness if you use it the wrong way or overuse it. Don't use it at all. The actual Gallup definition of a weakness is anything that gets in the way of your success. So that could be a strength or a weakness, right.

Stefanie Couch:

But when I took this and I started also using it with my teams and different things, it made me realize that some of the things that I was trying to do the way I was trying to like other people. So I would look around and see someone that just loved data and spreadsheets and like would spend like 17 hours looking at the tables and the micro data and all this stuff and I'm like I got to know how to do all that and I need to be able to. I got to love data like that and I do love data to make decisions, but I like data that's done for me so I can strategically analyze it and then pull the trigger and I want someone else to do that. 14 hours of legwork. Thankfully, that 14 hours of legwork is my husband's love language. So if you look at that, when I was trying to force myself into that position of being that person, it was really hard for me to thrive there. Right, it's like trying, you know, I think it's. Einstein says if you try to make a fish climb a tree, he's going to look like he's an idiot every single day. But if you put him in the ocean, watch them go. And that's really what I would say Find your ocean that you can swim in, that you are amazing at swimming in, and once you find that, and then you will still have to work really hard to hone those skills. But once you get into that right, better watch out, because that is when you can be happiest, the most fulfilled in what you're doing and also make the biggest impact for yourself financially, impact wise as far as how you feel about what you're doing in your world or for your company. And that really was an unlock for me that I couldn't quantify, and that's why I became a strengths coach.

Stefanie Couch:

I actually got let go from a job and I had already decided that I wanted to start my own business anyway. I'd already started some businesses and I was just trying to wait to get a little more bonus money, honestly. So right after I got let go, two weeks later, I went to the Gallup strengths training as a coach and I did everything I could to get that training. I did not have the money to do it. Someone actually sponsored me. It was really cool, cool story. We don't have time to tell.

Stefanie Couch:

But for what you want and go after things that are in your strength zone and you will exponentially grow. And if you're trying to do too many things in your role every day that you are, it's not if you're not good at it, it's if you really dread that, if my example of the spreadsheets is the easiest thing I know to say, if you wake up in the morning and you're like I love spreadsheets and I really hope I get to analyze some data today, that's your thing, right? If you have that feeling I had, where it's like, just give me the final notes and I'll make a decision. That probably isn't the job you want to be doing every day, right? So maybe you don't need to be the data analyst, maybe you need to be the strategist. So, at the end of the day, know your strengths, know your weaknesses, work on it and grow your strengths instead of focusing on your weaknesses. And hopefully you have a team of people that love to do the things you're not good at, and that's when real exponential growth happens in companies.

Jennifer Heirs:

That's awesome, Stefanie. Such a joy to have you on this show. And also thank you, ben. In the background, we have to also say thank you Like this lighting all the things it's been.

Stefanie Couch:

He makes it happen, he makes me. He's an amazing, amazing human and I wouldn't trade him for a trillion dollars. That's incredible. I'm happy for you Ben, Thank you.

Jennifer Heirs:

And I'm looking forward to meeting you next week.

Stefanie Couch:

And then we also found out that next week and then we're going to do something collaborative, hopefully maybe multiple times in the future. So I'm excited about that. Thank you so much, jennifer. You're awesome, and I am excited for women Week this coming month. And I would just say to any woman that is not sure what to do next you have the ability and you are worthy to do whatever it is that you want to do in your life. You just have to be willing to put in the work and be consistent with it and believe that you can, because if you believe plus put in the work, it will absolutely happen. It just might not be tomorrow, so you've got to be consistent and work and believe all at the same time, and that's how you really build what you want in your life.

Jennifer Heirs:

Amazing. I'll leave it on that. So thank you everybody for joining and we'll see you next time.

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Stefanie Couch

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