All Things PPC by PPC Geeks
Timeless PPC Wisdom from the PPC Geeks, the UK's #1 Specialist PPC Agency.
Episodes
13 episodes
Episode 12: The 80-20 Rule (aka The Pareto Principle)
In Episode 12 of All Things PPC, our co-founder Chris delves into one of the most powerful concepts for not only digital marketing but also personal productivity—the Pareto Principle, often...
•
26:32
Episode 11: The 3 Most Important Things You Need for Digital Marketing Success
With so much going on in digital marketing, it’s easy to lose sight of the big picture. Whether you’re a seasoned marketer or just starting out, the sheer volume of strategies, platforms, and tools can be overwhelming. But here’s the truth: no ...
•
22:24
Episode 10: A Deep Dive Into Offline Conversion Tracking
Join Chris Stott, co-founder of PPC Geeks, and Siobhain McConnell, one of our Senior Client Managers, in Episode 10 of the All Things PPC Podcast – A Deep Dive Into Offline Conversion T...
•
29:59
Episode 9: Introducing The A to Z of PPC
Welcome to Episode 9 of All Things PPC, the PPC Geeks podcast, where we’re thrilled to introduce our brand-new series: The A to Z of PPC! This series is designed to guide you through the essential concepts of PPC, from A to Z, providing valuabl...
•
30:00
Episode 8: The Art and Science of Testing in Digital Marketing
Testing is a fundamental principle of digital marketing, crucial for optimizing ad performance and driving continuous improvement. Proper testing allows business owners to systematically evaluate different variables, such as ad copy, headlin...
•
27:47
Episode 7: The Role of a PPC Client Manager
A Client Manager in a PPC (Pay-Per-Click) agency plays a pivotal role in bridging the gap between clients and the agency's technical team. They are responsible for understanding the clients' business goals, developing strategic PPC campaigns...
•
35:24
Episode 6: How to Optimize Your PPC Strategy with the 5 Ws of Marketing
The 5 Ws of marketing for PPC campaigns are crucial for structuring and optimizing your efforts effectively. These Ws—Why, Who, What, Where, and When—serve as a comprehensive framework. "Why" focuses on the campaign's objectives...
•
35:50
Episode 5: Performance Maximised!
Performance Max is an advanced, goal-based campaign type in Google Ads that allows you to access all of Google's ad inventory from a single campaign. It leverages Google's machine learning to optimize performance in real-time, automating ad ...
•
29:05
Episode 4: Navigating PPC Waters: Effective Strategy and Planning
Effective PPC strategy and planning form the bedrock of successful digital advertising campaigns. It involves a comprehensive approach with clear objectives and a deep understanding of the target audience. It is through strategic PPC campaig...
•
29:38
Episode 3: The Best Way to Set Shopping Campaigns and Optimize Them
A shopping campaign is an advertising strategy businesses use to promote and sell products online. These campaigns typically involve creating and managing ads showcasing products from an online store. The ads are displayed on various platfor...
•
30:11
Episode 2: The Timeless Core Pillars of Effective PPC Campaigns
Timeless core pillars of effective PPC campaigns transcend flashy tactics, focusing instead on strategic foundations that meet your consumer needs, value proposition, and brand positioning and drive results. At their essence, these pillars a...
•
36:20
Episode 1: Platform Expansion and Holistic Marketing
Expanding your marketing platforms and achieving holistic marketing go hand-in-hand. This means understanding how to navigate different platforms like Google Ads, Meta, and TikTok for your digital marketing campaigns. While many marketers sprea...
•
29:10