
Fixing the Game Podcast by Luke
The digital game is rigged —and we all know it. Industry titans created the game and set the rules to ensure only they win. And we play the game anyway, hoping to carve out some small portion of the market for ourselves. Fixing the Game exists to level the playing field, giving businesses the cheat codes to play on their terms and win. Every week, renowned growth hacking specialist and host, Luke Szkudlarek, goes head to head with industry experts to break barriers and expose the game-changing truths that will change your business. Let’s remind big tech who the real bosses are.
Podcasting since 2024 • 41 episodes
Fixing the Game Podcast by Luke
Latest Episodes
#41 Retail’s Blindspots: Innovation, Technology & The Future of Commerce with Carl Boutet
In this episode of Fixing the Game, global retail strategist Carl Boutet joins me to unpack the hidden forces shaping the future of commerce. Drawing from his new book Blindspot and decades of international experience, Carl re...
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Episode 41
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32:31

#40 Magento vs. Shopify - Ecommerce Platforms, Personas & AI: The Future According to Brent Peterson
In this episode, Luke talks to Brent Peterson, CEO of Content Cucumber and Magento expert, about the pros and cons of Magento versus Shopify, the importance of leveraging AI in e-commerce, and current trends shaping the industry. Th...
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Episode 40
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35:31

#39 - Real-World CRO Tactics: Emotional Targeting & Conversion Wins with Talia Wolf
In this episode of Fixing the Game, I’m joined by Talia Wolf, CEO of Getuplift and creator of the Emotional Targeting Framework™. We skip the fluff and dive straight into practical, high-converting strategies you can use today: emotion...
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27:07

#38 - The Future of eCommerce: Lessons from Shopify & What’s Next with Dennis Yao Yu
In this episode, I’m joined by Dennis Yu, Co-Founder and CEO of The Other Group, a strategic advisor helping eCommerce brands go to market & scale. He’s a former Shopify leader who managed an $8B GMV portfolio and helped mid-mar...
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32:41

#37 Teams in Hell: Fixing Bad Management & Building High-Trust Teams with Hugo Pereira
In this episode, I sit down with Hugo Pereira author of Teams in Hell, to talk about what really breaks teams… and how to fix it.We dig into why modern leadership still borrows from outdated factory-era models, how goal-s...
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Episode 37
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28:01
