Fixing the Game Podcast by Luke
The digital game is rigged —and we all know it. Industry titans created the game and set the rules to ensure only they win. And we play the game anyway, hoping to carve out some small portion of the market for ourselves. Fixing the Game exists to level the playing field, giving businesses the cheat codes to play on their terms and win. Every week, renowned growth hacking specialist and host, Luke Szkudlarek, goes head to head with industry experts to break barriers and expose the game-changing truths that will change your business. Let’s remind big tech who the real bosses are.
Podcasting since 2024 • 44 episodes
Fixing the Game Podcast by Luke
Latest Episodes
#44 Marketing After GPTs: AI Search, Zero-Click Content & the Future of SEO with Rand Fishkin
What happens to marketing when clicks disappear?In this episode of Fixing the Game, Luke sits down with Rand Fishkin (Co-founder of SparkToro, former Moz founder) to break down one of the biggest shifts in digital marketing: the...
•
38:54
#43 Explosive Growth: Lessons from Uber, Revolut & Bitpanda with Irina Scarlat
What does it really take to scale companies to millions of users?In this episode of Fixing the Game, Luke sits down with Irina Scarlat, a seasoned growth leader who helped scale some of Europe’s most disruptive companies ...
•
23:30
#42 Redefining Commercial Strategy: Smart Growth Without Big4 BS with John James
In this episode, I’m joined by John James—a global commercial strategist and founder of Hybrency. John’s helped companies across 50+ sectors grow smarter by fixing the overlooked fundamentals of commercial strategy.In this episode, we un...
•
26:59
#41 Retail’s Blindspots: Innovation, Technology & The Future of Commerce with Carl Boutet
In this episode of Fixing the Game, global retail strategist Carl Boutet joins me to unpack the hidden forces shaping the future of commerce. Drawing from his new book Blindspot and decades of international experience, Carl re...
•
Episode 41
•
32:31
#40 Magento vs. Shopify - Ecommerce Platforms, Personas & AI: The Future According to Brent Peterson
In this episode, Luke talks to Brent Peterson, CEO of Content Cucumber and Magento expert, about the pros and cons of Magento versus Shopify, the importance of leveraging AI in e-commerce, and current trends shaping the industry. Th...
•
Episode 40
•
35:31