
Fixing the Game Podcast by Luke
The digital game is rigged —and we all know it. Industry titans created the game and set the rules to ensure only they win. And we play the game anyway, hoping to carve out some small portion of the market for ourselves. Fixing the Game exists to level the playing field, giving businesses the cheat codes to play on their terms and win. Every week, renowned growth hacking specialist and host, Luke Szkudlarek, goes head to head with industry experts to break barriers and expose the game-changing truths that will change your business. Let’s remind big tech who the real bosses are.
Episodes
37 episodes
#37 Teams in Hell: Fixing Bad Management & Building High-Trust Teams with Hugo Pereira
In this episode, I sit down with Hugo Pereira author of Teams in Hell, to talk about what really breaks teams… and how to fix it.We dig into why modern leadership still borrows from outdated factory-era models, how goal-s...
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Episode 37
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28:01

#36 The 3 Systems That Scale: How to Grow Without Burnout with Yasmine Khater
In this episode, I’m joined by Yasmine Khater who’s helped businesses generate over $100M in revenue without sacrificing wellbeing.We break down the three core systems every founder needs to scale to 7-figures: a str...
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Episode 36
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29:04

#35 The Evolving Role of the CMO: Strategy, Brand, and Leadership with Kyle Lacy
In this episode, I sit down with Kyle Lacy CMO at Jellyfish, book author, and seasoned growth advisor to unpack what it really takes to succeed in today’s CMO role. Kyle shares the key traits that separate average marketing leaders from great o...
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Episode 35
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26:34

#34 Mastering Account-Based Marketing: How to Drive B2B Revenue with Vladimir Blagojević
Traditional B2B marketing often focuses on generating leads, but most of them never turn into revenue. So what’s the fix? In this episode, I sit down with Vladimir Blagojević, co-founder of FullFunnel.io, to uncover how Account...
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Episode 34
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31:46

#33 Community-Led Growth & Word-of-Mouth Marketing with Andy Lambert
In this episode, I sit down with Andy Lambert, co-founder of ContentCal and now Senior Product Manager at Adobe Express, to explore the power of community-led growth and word-of-mouth marketing. Andy shares the strategies behind engineering org...
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Episode 33
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31:53

#32 Go-To-Market Execution & Scaling to $100M with Sangram Vajre
In this episode, I sit down with Sangram Vajre, to break down the essential go-to-market strategies that separate companies that scale from those that stall. Sangram shares battle-tested lessons from scaling businesses to $100M+, what he learne...
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Episode 32
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31:06

#31 Product-Led Growth (PLG) Beyond SaaS: Lessons and Insights with Andrew Capland
In this episode, Andrew Capland, a product-led growth (PLG) advisor and former growth leader at Wistia and Postscript, shares how PLG strategies can drive success beyond the SaaS world. Discover how businesses in various industries can leverage...
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Episode 31
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36:30

#30 Mastering Teamwork: Behavioral Science and Data-Driven Insights to Drive Strategy Implementation & Growth with Marci Schnapp
In this episode, Marci Schnapp, founder of CollabGenius, shares how behavioral science and data-driven assessments can revolutionize team-building. Discover how to identify key roles like "vision movers" and "action movers" to create cohesive, ...
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Episode 30
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30:03

#29 Cold Email vs. LinkedIn: The Debate on Demand Generation with Bharadwaj Giridhar
Bharadwaj Giridhar, founder and CEO of Inboxpirates, explores the pros and cons of cold email and LinkedIn as demand generation tools. With insights drawn from helping clients like Google, and Microsoft, Bharadwaj compares the effectiveness of ...
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Episode 29
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35:22

#28 AI Agents and the Future of Marketing Technologies
In this episode, Scott Brinker, VP Platform Ecosystem at HubSpot and Chief Marketing Technologist at ChiefMartec.com, explores the transformative role of AI in marketing. From the rise of intelligent AI agents to the evolution of marketing tech...
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Episode 28
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28:39

#26 The Data Driven Agency Advantage: How Specialisation, Revenue Tactics, and Future Trends Are Fuelling Success with Nick Petroski, Agency Researcher
In this episode, Nick Petroski, founder of Promethean Research, uncovers the game-changing effects of specialisation on agency growth and profitability. Discover why agencies that zero in on a specific industry or service mix are seeing client ...
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Episode 26
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26:56

#27 AI-Powered Marketing: Mike Allton on Next-Level Content Creation, Strategic Decisions, and SEO Mastery
In this episode, Mike Allton, chief storyteller at Agorapulse and host of AI in Marketing, dives into how AI is reshaping the future of digital marketing.He shares cutting-edge tools and techniques for leveraging AI in content c...
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Episode 27
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30:00

#25 Scale Up Faster - Deep Secrets of 300+ Companies That Doubled Revenue Each Year Over Multiple Years with Pete Martin
In this episode, Pete Martin, a six-time founder, reveals his top findings from his work on over 300 fast-scaling companies that doubled their revenue over multiple consecutive years. The insights are from his latest book, Scale Up Faster
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Episode 25
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31:56

#23 Grow Fast, Stay visible, and Build an Agency That Stands Out: Jonny Tooze on Agency Success, Strategic Growth and LinkedIn Dominance
In today’s episode, we dive into how to grow an agency business at lightning speed. Jonny Tooze, entrepreneur, agency coach, and CEO of Pimms Associates, reveals the two fastest ways agencies scale: creating unstoppable hype and building an ind...
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Episode 23
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26:50

#24 Exposing the Hidden Truth & Ad Fraud in Programmatic Advertising: Claire Atkin on Google's Manipulative Strategies
In this episode, Claire Atkin, CEO of Check My Ads Institute, unpacks the critical issues plaguing the world of programmatic advertising. She delves into how advertisers are losing control of where their ads go, the hidden costs within the ad t...
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Episode 24
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28:02

#22 Pure Creativity, No AI, No BS - How To Create Content That Drives Audiences To Take Action with Kevin Rapp
I had a lot of lightbulb moments in my conversation with Kevin Rapp, Chief Creative Officer and Co-founder at Ultra Friends - specialising in creating advertising content that drives audiences to take action. Kevin has this direct,...
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31:31

#21 Breaking the Feast and Famine Cycle: Tony Wilson on Consistent Growth and Financial Stability for Digital Agencies
In this episode of Fixing the Game, Tony Wilson, fractional CFO and founder of Accquip, shares his expert insights on the financial health and growth strategies for digital agencies. Tony dives into why most agencies underinvest in sales and ma...
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Episode 21
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30:50

#20 Building Trust at Scale: Dan Englander on Agency Growth, Strategic Outreach, and Relationship Sales
In this episode, Dan Englander, CEO of Sales Schema and author of Relationship Sales at Scale, shares his proven strategies for scaling agency growth and building meaningful client relationships in a digital world. We dive into the nua...
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Episode 20
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24:35

#19 Dominating Google Ads: Insider Strategies to Overcome Challenges and Boost Your Campaigns with Boris Beceric
In this episode, I team up with Google Ads expert Boris Beceric to uncover the cheat codes that will help you take control of your campaigns, even in the face of increasing automation and shrinking control. We dive deep into the strategies that...
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Episode 19
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38:38

#18 How to Turn Your Business into a Sellable Asset, Agency Growth and Successful Exits with Jonathan Baker
In this episode, I have an insightful conversation with Jonathan Baker, co-founder of Punctuation, where we dive deep into the art of transforming your agency into a valuable, sellable asset. Jonathan shares his experiences and strategies for a...
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Episode 18
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39:17

#16 The Innovative Growth Hacks for Personal Finance Startup - Making Splint Invest a Leader in Alternative Investments with Dmitry Patuk
############### 60 Euro Gift ###############Special Gift to all my listeners worth 60 EUR, download the app and register with the code LUKE and you'll receive a welcome bonus towards your first investments. It's the first time I promote a p...
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Episode 14
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59:20

#17 Boost Your Shopify Game: Paid Media Secrets and Data-Driven Advertising with Noah King
In this episode, I sit down with Noah King, a digital marketer and the mastermind behind Popsixle, to explore the secrets of paid media and data-driven advertising for Shopify stores. We dive into how Noah’s innovative approach to data collecti...
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Episode 17
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50:33

#15 Mastering Organic and Original Content Marketing with Andy Crestodina: SEO, AI, and Content Strategies
Andy Crestodina, a renowned expert in SEO and content marketing, shares his wealth of knowledge and experience in this insightful episode. Andy has been at the forefront of digital marketing for years, and his systematic approach to SEO and con...
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Episode 15
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47:05

#14 Learn How to Grow Your Agency or Your Professional Services Business - Fundamental Lessons for Agency Owners from a Seasoned Coach for Agencies - Karl Sakas
This is a "must listen" for all agency owners and owners of professional service companies. Karl Sakas is one of the most recognised and experienced agency coaches in the world, he worked with hundreds of companies and it was a ple...
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55:12

#13 Podcasting and Audio Marketing as Growth Strategy & Content Marketing Amplifier with Nico Leuenberger - Podcastschmiede
Nico Leuenberger, the CEO at Podcastschmiede is considered the podcasting pioneer in Switzerland. We met when I was exploring the opportunity to create my own podcast and Nico gave me some very helpful advice. In this episode, whic...
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Episode 13
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44:02
