Fixing the Game Podcast by Luke
The digital game is rigged —and we all know it. Industry titans created the game and set the rules to ensure only they win. And we play the game anyway, hoping to carve out some small portion of the market for ourselves. Fixing the Game exists to level the playing field, giving businesses the cheat codes to play on their terms and win. Every week, renowned growth hacking specialist and host, Luke Szkudlarek, goes head to head with industry experts to break barriers and expose the game-changing truths that will change your business. Let’s remind big tech who the real bosses are.
Fixing the Game Podcast by Luke
#5 Navigating Ever Changing Google Ads Ecosystem for Your Small Business - Pragmatic Tips from Norman Irion
Norman Irion is one of the Google Ads industry veterans, currently providing online marketing consulting for SMEs.
In my conversation Norman is sharing some dark secrets of Google Ads and provides tips for business owners on how to save money and improve their performance.
We're only scratching the surface here and the episode is meant to give a general overview of some of the challenges related to running Google campaigns and how's the industry changed over the years.