Fixing the Game Podcast by Luke
The digital game is rigged —and we all know it. Industry titans created the game and set the rules to ensure only they win. And we play the game anyway, hoping to carve out some small portion of the market for ourselves. Fixing the Game exists to level the playing field, giving businesses the cheat codes to play on their terms and win. Every week, renowned growth hacking specialist and host, Luke Szkudlarek, goes head to head with industry experts to break barriers and expose the game-changing truths that will change your business. Let’s remind big tech who the real bosses are.
Fixing the Game Podcast by Luke
#13 Podcasting and Audio Marketing as Growth Strategy & Content Marketing Amplifier with Nico Leuenberger - Podcastschmiede
Nico Leuenberger, the CEO at Podcastschmiede is considered the podcasting pioneer in Switzerland. We met when I was exploring the opportunity to create my own podcast and Nico gave me some very helpful advice.
In this episode, which we recorded at Podcastschmiede's studio we're diving into the transformative power of podcasts in audio & content marketing, exploring everything from the role of video to the ROI of podcasting.
Discover how podcasts can boost your brand, engage your audience, and integrate seamlessly with other marketing channels. Nico shares insider tips on selecting the right guests, maximising reach, and leveraging the latest trends and innovations in the podcasting world.
We're also discussing native ads in podcasts and the newly launched advertising platform for brands that want to win visibility on podcasts without creating their own content.
Don't miss this episode packed with actionable insights and game-changing strategies!
Connect with Nico: https://www.linkedin.com/in/nicolas-leuenberger/