Fixing the Game Podcast by Luke
The digital game is rigged —and we all know it. Industry titans created the game and set the rules to ensure only they win. And we play the game anyway, hoping to carve out some small portion of the market for ourselves. Fixing the Game exists to level the playing field, giving businesses the cheat codes to play on their terms and win. Every week, renowned growth hacking specialist and host, Luke Szkudlarek, goes head to head with industry experts to break barriers and expose the game-changing truths that will change your business. Let’s remind big tech who the real bosses are.
Fixing the Game Podcast by Luke
#22 Pure Creativity, No AI, No BS - How To Create Content That Drives Audiences To Take Action with Kevin Rapp
I had a lot of lightbulb moments in my conversation with Kevin Rapp, Chief Creative Officer and Co-founder at Ultra Friends - specialising in creating advertising content that drives audiences to take action.
Kevin has this direct, honest and cheerful approach creative work that is refreshing to listen to. He's got so much experience and in this episode you can really learn how to create better content for your advertising. Learn from Kevin who does it for clients, but also for himself - just look at his LinkedIn profile to see what I mean. He's a great inspiration and an awesome guest.
Connect with Kevin: https://www.linkedin.com/in/kevin-rapp-consulting/