Fixing the Game Podcast by Luke
The digital game is rigged —and we all know it. Industry titans created the game and set the rules to ensure only they win. And we play the game anyway, hoping to carve out some small portion of the market for ourselves. Fixing the Game exists to level the playing field, giving businesses the cheat codes to play on their terms and win. Every week, renowned growth hacking specialist and host, Luke Szkudlarek, goes head to head with industry experts to break barriers and expose the game-changing truths that will change your business. Let’s remind big tech who the real bosses are.
Fixing the Game Podcast by Luke
#29 Cold Email vs. LinkedIn: The Debate on Demand Generation with Bharadwaj Giridhar
Bharadwaj Giridhar, founder and CEO of Inboxpirates, explores the pros and cons of cold email and LinkedIn as demand generation tools. With insights drawn from helping clients like Google, and Microsoft, Bharadwaj compares the effectiveness of each platform, discussing when and how to use them to drive B2B growth.
He highlights the key metrics and strategies for successful outreach, explains the role of mutual connections and high-quality content in LinkedIn’s performance, and shares actionable tips for scaling email campaigns without falling into the spam trap. Whether you’re a fan of cold email or leaning into LinkedIn, this episode provides practical advice to optimise your approach to demand generation.
Connect with Bharadwaj: https://www.linkedin.com/in/goforbg/