Fixing the Game Podcast by Luke
The digital game is rigged —and we all know it. Industry titans created the game and set the rules to ensure only they win. And we play the game anyway, hoping to carve out some small portion of the market for ourselves. Fixing the Game exists to level the playing field, giving businesses the cheat codes to play on their terms and win. Every week, renowned growth hacking specialist and host, Luke Szkudlarek, goes head to head with industry experts to break barriers and expose the game-changing truths that will change your business. Let’s remind big tech who the real bosses are.
Fixing the Game Podcast by Luke
#31 Product-Led Growth (PLG) Beyond SaaS: Lessons and Insights with Andrew Capland
In this episode, Andrew Capland, a product-led growth (PLG) advisor and former growth leader at Wistia and Postscript, shares how PLG strategies can drive success beyond the SaaS world. Discover how businesses in various industries can leverage product-led principles to improve customer acquisition, engagement, and retention—without relying solely on traditional sales and marketing.
Andrew breaks down common misconceptions about PLG, reveals key strategies for implementation, and explains how companies can strike the right balance between self-serve and sales-assisted growth. If you’re looking to optimise your growth engine, scale effectively, and future-proof your business, this episode is packed with practical insights and proven strategies you can start applying today.
Connect with Andrew: https://www.linkedin.com/in/andrewcapland/