Fixing the Game Podcast by Luke
The digital game is rigged —and we all know it. Industry titans created the game and set the rules to ensure only they win. And we play the game anyway, hoping to carve out some small portion of the market for ourselves. Fixing the Game exists to level the playing field, giving businesses the cheat codes to play on their terms and win. Every week, renowned growth hacking specialist and host, Luke Szkudlarek, goes head to head with industry experts to break barriers and expose the game-changing truths that will change your business. Let’s remind big tech who the real bosses are.
Fixing the Game Podcast by Luke
#41 Retail’s Blindspots: Innovation, Technology & The Future of Commerce with Carl Boutet
In this episode of Fixing the Game, global retail strategist Carl Boutet joins me to unpack the hidden forces shaping the future of commerce. Drawing from his new book Blindspot and decades of international experience, Carl reveals what leaders still don’t see coming—from the real implications of AI and RFID to the broken business models retailers cling to.
We explore:
- The biggest blind spots in modern retail strategy
- How to spot meaningful innovation vs. hype
- Why tech alone won’t save your brand—and what culture and leadership need to change
Carl also shares the mindset and tools retailers of any size need to stay relevant, curious, and customer-obsessed in an accelerated world.