Fixing the Game Podcast by Luke
The digital game is rigged —and we all know it. Industry titans created the game and set the rules to ensure only they win. And we play the game anyway, hoping to carve out some small portion of the market for ourselves. Fixing the Game exists to level the playing field, giving businesses the cheat codes to play on their terms and win. Every week, renowned growth hacking specialist and host, Luke Szkudlarek, goes head to head with industry experts to break barriers and expose the game-changing truths that will change your business. Let’s remind big tech who the real bosses are.
Fixing the Game Podcast by Luke
#42 Redefining Commercial Strategy: Smart Growth Without Big4 BS with John James
In this episode, I’m joined by John James—a global commercial strategist and founder of Hybrency. John’s helped companies across 50+ sectors grow smarter by fixing the overlooked fundamentals of commercial strategy.
In this episode, we unpack what commercial strategy really means, why so many teams get it wrong, and how independent advisors like John are reshaping the future of consulting. John, welcome to the show!