Insights Unveiled
'Lifting the curtain' on how Market Research tackles big business questions. In each episode we take a typical business issue and look critically at what happens from both a client side and agency side perspective. We also try to understand what gets 'lost in translation' along the way, and why what happens in reality isn't always the same as what is specified in the brief.
Podcasting since 2024 • 5 episodes
Insights Unveiled
Latest Episodes
Insights Unveiled - Brand Communication
Our final episode focuses on Brand Communication and how Market Research can help develop and optimize it. We explore where / how things can go wrong, share some helpful frameworks, and discuss the importance of early consumer invol...
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Season 1
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Episode 5
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30:31
Insights Unveiled - Market Opportunity Sizing
This episode explores the ‘art and science’ of sizing opportunities. We consider the different levels; from validating the potential for a new product, to estimating the size of a Demand Space. We share suggestions for approaches, and som...
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Season 1
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Episode 4
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30:23
Insights Unveiled - Innovation
This episode looks at how Market Research plays a critical role in answering business questions around innovation. We discuss FMCG, Technology and Service sector innovation and consider some ‘hidden’ business considerations that researche...
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Season 1
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Episode 3
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28:16
Insights Unveiled - Uncovering Consumer Needs
In this episode, we look at the typical questions a business has about ‘consumer needs’. What do they ask vs what do they really want to know? It’s a big topic! But we discuss how to break it down with some helpful approaches and frameworks.&nb...
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Season 1
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Episode 2
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27:48