Recipe to Revenue
The Recipe for Revenue is your go-to show for the latest in food and beverage business and marketing, brought to you by Sinuate Media and Intercontinental Beverage Capital. Join us as we dive deep into the secrets behind successful food, beverage, and spirits brands, featuring interviews with industry leaders who share the key ingredients that have driven their businesses to success. Whether you're in the industry or just curious, this show offers valuable insights into what it takes to thrive in the competitive world of food and beverage. Tune in and discover the recipe for revenue!
Recipe to Revenue
Ep 38 - How Atomo Is Disrupting the $450B Coffee Market
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The coffee industry is massive — but it’s also structurally broken.
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In this episode of Recipe to Revenue, host Leah Messina sits down with Andy Kleitsch, co-founder and CEO of Atomo Coffee, to unpack how his team is approaching disruption in a $450B market without alienating consumers, retailers, or the industry itself.
Listen to learn:
☕ Why disrupting coffee requires working within existing consumer rituals
📉 The structural problems inside the global coffee system
🧠 Why market entry strategy matters more than technical perfection
🚀 How Atomo shifted from product innovation to business model innovation
🏪 What Andy learned from launching through cafés and specialty operators
📊 How sustainability became a growth advantage — not a cost
🤝 Why blending into existing products may scale faster than standing alone
🌍 How mission alignment attracts better talent, partners, and investors
Whether you’re building a food or beverage brand, navigating a legacy industry, or trying to turn a mission into a scalable business, this episode offers a clear look at how disruption actually works in practice.
Learn more about Atomo Coffee:
🌐 Website: https://atomocoffee.com
🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/
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