Recipe to Revenue
The Recipe for Revenue is your go-to show for the latest in food and beverage business and marketing, brought to you by Sinuate Media and Intercontinental Beverage Capital. Join us as we dive deep into the secrets behind successful food, beverage, and spirits brands, featuring interviews with industry leaders who share the key ingredients that have driven their businesses to success. Whether you're in the industry or just curious, this show offers valuable insights into what it takes to thrive in the competitive world of food and beverage. Tune in and discover the recipe for revenue!
Episodes
55 episodes
Ep 55 - How to Protect Your Food Brand Through Strategic Patents and IP
đź”” Subscribe to this channel for exclusive content and updates!Bridging mechanical engineering, corporate finance, and operations for food industry giants gave Omar Atia a unique blueprint for modern food innovation. When he realized how ...
Ep 54 - How Starbucks’ First Nutritionist Fixed Baby Food
đź”” Subscribe to this channel for exclusive content and updates!After pioneering health and wellness strategies as the first nutritionist for Starbucks, Katie Thomson became a mom and noticed a glaring problem in the baby food aisle. The m...
Ep 53 - The Role of AI and Data Analytics in Modern Hospitality Strategy
đź”” Subscribe to this channel for exclusive content and updates!The hospitality industry is experiencing a massive evolution, and navigating the post pandemic landscape requires an entirely new playbook.------------------In Episode...
Ep 52 - The True Cost of Cheap Food and the Rise of Sustainable Agriculture
đź”” Subscribe to this channel for exclusive content and updates!After a successful career in luxury automotive marketing, Sean Lenihan experienced a life-changing shift when he started researching the food he was feeding his family. His qu...
Ep 51 - Why Pausing Your Retail Brokers is Sometimes Necessary to Scale a Food Brand
đź”” Subscribe to this channel for exclusive content and updates!After spending eight years climbing the ranks from account rep to president, Denise Ramon made the ultimate leap and bought the company. Her strategic vision involves scaling ...
Ep 50 - How Starting Over at Age 50 Led to a Globally Recognized Wine Tourism Brand
đź”” Subscribe to this channel for exclusive content and updates!After a twenty-year career as an international civil servant, Cynthia Coutu faced an unexpected career crossroads at age fifty. Her solution involved pursuing her passion for ...
Ep 49 - The Strategic Relocation and Rebrand That Saved a Mobile Food Business
🔔 Subscribe to this channel for exclusive content and updates!When the pandemic hit, Steven Guistolise’s Chicagoland food trailer faced an existential crisis. His solution involved moving across the country, rebranding, and building a fr...
Ep 48 - Why 40 Banks Rejected Oakwell Beer Spa - And How the Founders Built a Successful Brand Anyway
đź”” Subscribe to this channel for exclusive content and updates!Pitching a totally unproven, first-to-market concept is the hardest way to get a business loan. Jessica and Damien Zouaoui pitched 40 banks, and all of them said no.------...
Ep 47 - Scaling IQBAR: Why Will Nitze Prioritizes Logistics Over Hype
đź”” Subscribe to this channel for exclusive content and updates!Building a massive food brand requires an intense focus on supply chain and operational excellence.------------------In this episode of Recipe to Revenue, host Leah Me...
Ep 46 - Don't Rush the Recipe: Projo*’s Journey to National Distribution
🔔 Subscribe to this channel for exclusive content and updates!The standard startup advice is "move fast and break things." Charbel Mawad did the opposite—and it landed him in Target.------------------In this episode of Recipe to ...
Ep 45 - Why Hiring a Broker Is Often a Mistake for Early Stage Brands
🔔 Subscribe to this channel for exclusive content and updates!Founders think hiring a broker is the key to getting into retail. Usually, it’s just a $5,000/month retainer with no guarantee.------------------In this episode of Rec...
Ep 44 - The Ex-Frito-Lay Executive Who Cracked the Code on Smoked Snacks
đź”” Subscribe to this channel for exclusive content and updates!Most snack startups look for a co-packer. Jared Drinkwater built a factory instead.------------------In this episode of Recipe to Revenue, host Leah Messina talks with...
Ep 43 - From Backpacking Bali to 17,000 Farmers: The Insane Scale of Big Tree Farms
đź”” Subscribe to this channel for exclusive content and updates!To save a traditional agricultural system, sometimes you have to treat it like a business, not a charity.------------------In this episode of Recipe to Revenue, host ...
Ep 42 - Beyond the Grocery Store: Why our Food System is 20 Years from Collapse
🔔 Subscribe to this channel for exclusive content and updates!The American food system is like a speeding locomotive heading in the wrong direction—and stopping it won't happen overnight.------------------In this episode of Reci...
Ep 41 - The M&A Playbook: How to Build a Food Startup That Corporations Want to Buy
đź”” Subscribe to this channel for exclusive content and updates!Founders often dream of an exit, but few understand what corporate acquirers are actually looking for.------------------In this episode of Recipe to Revenue, host Lea...
Ep 40 - Why Fable Fish Said No to Private Label (and Bet on Brand)
🔔 Subscribe to this channel for exclusive content and updates!Sometimes the hardest decision in business is turning down revenue—especially when you’re just starting out.------------------In this episode of Recipe to Revenue, ho...
Ep 39 - How to Build Predictable Revenue Without Adding Headcount
đź”” Subscribe to this channel for exclusive content and updates!Most companies think they have a sales problem. In reality, they have an alignment problem.------------------In this episode of Recipe to Revenue, host Leah Messina t...
Ep 38 - How Atomo Is Disrupting the $450B Coffee Market
🔔 Subscribe to this channel for exclusive content and updates!The coffee industry is massive — but it’s also structurally broken.------------------In this episode of Recipe to Revenue, host Leah Messina sits down with Andy Kleit...
Ep 37 - How Wildcat Brothers Built a Rum Brand Around Louisiana Culture
đź”” Subscribe to this channel for exclusive content and updates!What happens when someone with no distilling background buys a failing rum distillery and rebuilds it into a Louisiana cultural staple?------------------In this episo...
Ep 36 - From Self-Manufacturing to Sprouts – Building a First-Time CPG Brand with Fermenteria
🔔 Subscribe to this channel for exclusive content and updates!Most people think water kefir is just another kombucha. It’s not even close. And for Fermenteria founder Jade Chang Sheppard, that misunderstanding became the opportunity to b...
Ep 35 - What the Best Teams in Produce and CPG Get Right
đź”” Subscribe to this channel for exclusive content and updates!What separates the best-performing teams from the rest, especially in fast-moving and ultra-competitive industries like produce, grocery retail, and CPG?------------------...
Ep 34 - The Secret to Scaling a Premium Wholesale Business
đź”” Subscribe to this channel for exclusive content and updates!When every dessert you make is handcrafted from scratch, how do you scale that into a national brand trusted by airlines, cruise lines, hotels, and distributors?----------...
Ep 33 - The Mom Who Said “No” to Processed Nutrition and Built a Movement
đź”” Subscribe to this channel for exclusive content and updates!When Autumn Cullen discovered her daughter's tube feeding formula was 55% sugar, she didn't simply accept this reality. Instead, she revolutionized an entire industry. After b...
Ep 32 - What Beverage Investors Look for in Entrepreneurs and Their Brands
đź”” Subscribe to this channel for exclusive content and updates!Securing investment is just the beginning, and finding the right capital partners can make or break your beverage brand. Joseph Messina, Managing Partner of Intercontinental ...
Ep 31 - Why $20K Product Development Is the Cheapest Part of Food Startups
đź”” Subscribe to this channel for exclusive content and updates!Think $10-20K sounds expensive? It's actually the cheapest part of launching a food brand. KJ Burrington, Vice President of Technical Development at the American Dairy Produc...