Recipe to Revenue
The Recipe for Revenue is your go-to show for the latest in food and beverage business and marketing, brought to you by Sinuate Media and Intercontinental Beverage Capital. Join us as we dive deep into the secrets behind successful food, beverage, and spirits brands, featuring interviews with industry leaders who share the key ingredients that have driven their businesses to success. Whether you're in the industry or just curious, this show offers valuable insights into what it takes to thrive in the competitive world of food and beverage. Tune in and discover the recipe for revenue!
Episodes
65 episodes
Ep 65 - The Brutal Truth About Selling Your Brand to Private Equity
🔔 Subscribe to this channel for exclusive content and updates!After launching his first company at age 19, Joe Oblas spent the next two decades mastering the nuances of brand development and international expansion. His expertise culmina...
Ep 64 - Reinventing Baby Formula: One Founder’s Disruptive Mission in Mexico
🔔 Subscribe to this channel for exclusive content and updates!After years of battling metabolic issues, tech founder Salma Mendoza discovered firsthand the profound impact early nutrition has on lifelong health. When she struggled to fin...
Ep 63 - How to Turn a Simple LinkedIn Post into a Nationwide Walmart Deal
🔔 Subscribe to this channel for exclusive content and updates!For many home cooks, the idea of preparing authentic Indian food feels overwhelming and complex. Mother-daughter duo Rama and Anita decided to change that by launching SATYA B...
Ep 62 - How to Launch in Whole Foods with Zero Prior Food Industry Experience
🔔 Subscribe to this channel for exclusive content and updates!After an autoimmune diagnosis forced her to drastically change her diet, finance professional Andrea Kazan found the UK baking aisle severely lacking in allergy-friendly, clea...
Ep 61 - Building a Brand Around the World’s First "Healthy Beer"
🔔 Subscribe to this channel for exclusive content and updates!Dana Koller grew up in the hospitality industry, fueling a lifelong passion for food, beverages, and community connection. After turning a two-car garage into Kaktus Brewing C...
Ep 60 - How to Get a Snack Brand Into Retail (Without a Broker)
🔔 Subscribe to this channel for exclusive content and updates!After studying architecture and working in his family’s firm designing natural food grocery stores, Jake Bagnall felt an itch for more creative freedom. What started as a pass...
Ep 59 - Scaling Hummus Goodness: From Car-Side Deliveries to National Retail Success
🔔 Subscribe to this channel for exclusive content and updates!When Hannah Awada moved to China, she expected to leave her career as a high school history teacher behind—not start a hummus business out of her kitchen window. What began as...
Ep 58 - Solving the Low FODMAP Puzzle: Scaling a Specialized Brand from Australia to the US
🔔 Subscribe to this channel for exclusive content and updates!Living with severe food intolerances and IBS made dining out nearly impossible for Christina Glentis and her husband. Instead of accepting a highly restricted diet, they launc...
Ep 57 - Non-Alcoholic Revolution: How to Build a Brand in the New Nightlife Economy with Dirty Virgin
🔔 Subscribe to this channel for exclusive content and updates!The nightlife and entertainment industry is undergoing a massive cultural shift as more consumers embrace sober curiosity. Recognizing a glaring gap in the market for premium ...
Ep 56 - Why a Corporate Food Scientist Quit to Build the Perfect Healthy Snack
🔔 Subscribe to this channel for exclusive content and updates!Spending over 25 years as a snack innovator for some of the largest CPG companies gave Dr. Juan Salinas deep insight into the food industry. Combining his expertise in food sc...
Ep 55 - How to Protect Your Food Brand Through Strategic Patents and IP
🔔 Subscribe to this channel for exclusive content and updates!Bridging mechanical engineering, corporate finance, and operations for food industry giants gave Omar Atia a unique blueprint for modern food innovation. When he realized how ...
Ep 54 - How Starbucks’ First Nutritionist Fixed Baby Food
🔔 Subscribe to this channel for exclusive content and updates!After pioneering health and wellness strategies as the first nutritionist for Starbucks, Katie Thomson became a mom and noticed a glaring problem in the baby food aisle. The m...
Ep 53 - The Role of AI and Data Analytics in Modern Hospitality Strategy
🔔 Subscribe to this channel for exclusive content and updates!The hospitality industry is experiencing a massive evolution, and navigating the post pandemic landscape requires an entirely new playbook.------------------In Episode...
Ep 52 - The True Cost of Cheap Food and the Rise of Sustainable Agriculture
🔔 Subscribe to this channel for exclusive content and updates!After a successful career in luxury automotive marketing, Sean Lenihan experienced a life-changing shift when he started researching the food he was feeding his family. His qu...
Ep 51 - Why Pausing Your Retail Brokers is Sometimes Necessary to Scale a Food Brand
🔔 Subscribe to this channel for exclusive content and updates!After spending eight years climbing the ranks from account rep to president, Denise Ramon made the ultimate leap and bought the company. Her strategic vision involves scaling ...
Ep 50 - How Starting Over at Age 50 Led to a Globally Recognized Wine Tourism Brand
🔔 Subscribe to this channel for exclusive content and updates!After a twenty-year career as an international civil servant, Cynthia Coutu faced an unexpected career crossroads at age fifty. Her solution involved pursuing her passion for ...
Ep 49 - The Strategic Relocation and Rebrand That Saved a Mobile Food Business
🔔 Subscribe to this channel for exclusive content and updates!When the pandemic hit, Steven Guistolise’s Chicagoland food trailer faced an existential crisis. His solution involved moving across the country, rebranding, and building a fr...
Ep 48 - Why 40 Banks Rejected Oakwell Beer Spa - And How the Founders Built a Successful Brand Anyway
🔔 Subscribe to this channel for exclusive content and updates!Pitching a totally unproven, first-to-market concept is the hardest way to get a business loan. Jessica and Damien Zouaoui pitched 40 banks, and all of them said no.------...
Ep 47 - Scaling IQBAR: Why Will Nitze Prioritizes Logistics Over Hype
🔔 Subscribe to this channel for exclusive content and updates!Building a massive food brand requires an intense focus on supply chain and operational excellence.------------------In this episode of Recipe to Revenue, host Leah Me...
Ep 46 - Don't Rush the Recipe: Projo*’s Journey to National Distribution
🔔 Subscribe to this channel for exclusive content and updates!The standard startup advice is "move fast and break things." Charbel Mawad did the opposite—and it landed him in Target.------------------In this episode of Recipe to ...
Ep 45 - Why Hiring a Broker Is Often a Mistake for Early Stage Brands
🔔 Subscribe to this channel for exclusive content and updates!Founders think hiring a broker is the key to getting into retail. Usually, it’s just a $5,000/month retainer with no guarantee.------------------In this episode of Rec...
Ep 44 - The Ex-Frito-Lay Executive Who Cracked the Code on Smoked Snacks
🔔 Subscribe to this channel for exclusive content and updates!Most snack startups look for a co-packer. Jared Drinkwater built a factory instead.------------------In this episode of Recipe to Revenue, host Leah Messina talks with...
Ep 43 - From Backpacking Bali to 17,000 Farmers: The Insane Scale of Big Tree Farms
🔔 Subscribe to this channel for exclusive content and updates!To save a traditional agricultural system, sometimes you have to treat it like a business, not a charity.------------------In this episode of Recipe to Revenue, host ...
Ep 42 - Beyond the Grocery Store: Why our Food System is 20 Years from Collapse
🔔 Subscribe to this channel for exclusive content and updates!The American food system is like a speeding locomotive heading in the wrong direction—and stopping it won't happen overnight.------------------In this episode of Reci...
Ep 41 - The M&A Playbook: How to Build a Food Startup That Corporations Want to Buy
🔔 Subscribe to this channel for exclusive content and updates!Founders often dream of an exit, but few understand what corporate acquirers are actually looking for.------------------In this episode of Recipe to Revenue, host Lea...