Recipe to Revenue
The Recipe for Revenue is your go-to show for the latest in food and beverage business and marketing, brought to you by Sinuate Media and Intercontinental Beverage Capital. Join us as we dive deep into the secrets behind successful food, beverage, and spirits brands, featuring interviews with industry leaders who share the key ingredients that have driven their businesses to success. Whether you're in the industry or just curious, this show offers valuable insights into what it takes to thrive in the competitive world of food and beverage. Tune in and discover the recipe for revenue!
Recipe to Revenue
Ep 44 - The Ex-Frito-Lay Executive Who Cracked the Code on Smoked Snacks
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Most snack startups look for a co-packer. Jared Drinkwater built a factory instead.
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In this episode of Recipe to Revenue, host Leah Messina talks with Jared Drinkwater, founder of Low and Slow Snacks and former Frito-Lay executive, about why he left the corporate world to launch a "real wood smoked" snack brand—and the massive operational risks he took to do it.
Listen to learn:
🔥 Why big snack brands use seasoning instead of real smoke
🏰 How to build a manufacturing "moat" big CPG can't cross
🥜 The real difference between liquid smoke and wood fire
🏭 Why Jared built a factory when co-packers said "no"
🛒 How to use Costco Roadshows to prove velocity
🧠 Why sampling beats paid media for taste-driven brands
🛠️ How to win distribution in non-traditional retail (Home Depot)
Whether you’re a CPG founder debating manufacturing options or a marketer looking to disrupt a crowded category, Jared offers a masterclass in building a defensive moat through operations.
Learn more about Low and Slow Snacks:
🌐 https://lowandslow.com/
🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/
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