Recipe to Revenue
The Recipe for Revenue is your go-to show for the latest in food and beverage business and marketing, brought to you by Sinuate Media and Intercontinental Beverage Capital. Join us as we dive deep into the secrets behind successful food, beverage, and spirits brands, featuring interviews with industry leaders who share the key ingredients that have driven their businesses to success. Whether you're in the industry or just curious, this show offers valuable insights into what it takes to thrive in the competitive world of food and beverage. Tune in and discover the recipe for revenue!
Recipe to Revenue
Ep 50 - How Starting Over at Age 50 Led to a Globally Recognized Wine Tourism Brand
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After a twenty-year career as an international civil servant, Cynthia Coutu faced an unexpected career crossroads at age fifty. Her solution involved pursuing her passion for wine, getting her certification, and building a boutique wine tourism company.
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In this episode of Recipe to Revenue, host Leah Messina talks with Cynthia Coutu, founder of Delectabulles. Cynthia shares her journey from moving to Paris for an art history degree to launching a champagne networking club. She explains the mechanics of transitioning into a highly scalable, audience-based wine tourism model.
Listen to learn:
🍷 How a passion for wine and cheese turned into a specialization in champagne.
🥂 Why exclusively serving champagnes made by women sets Delectabulles apart.
🧘♀️ How bringing in activities like yoga and playing pétanque drives innovative educational events.
💻 The shift from a digital communications background to hosting online champagne tastings during the pandemic.
📈 The operational blueprint for listening to your audience to build a customer-centric business.
Whether you operate a new venture or want to scale an existing brand, Cynthia breaks down the exact plays needed to build a purposeful and predictable revenue engine.
Learn more about Delectabulles:
🌐 https://www.delectabulles.com/en/
🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/
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