Recipe to Revenue
The Recipe for Revenue is your go-to show for the latest in food and beverage business and marketing, brought to you by Sinuate Media and Intercontinental Beverage Capital. Join us as we dive deep into the secrets behind successful food, beverage, and spirits brands, featuring interviews with industry leaders who share the key ingredients that have driven their businesses to success. Whether you're in the industry or just curious, this show offers valuable insights into what it takes to thrive in the competitive world of food and beverage. Tune in and discover the recipe for revenue!
Recipe to Revenue
Ep 51 - Why Pausing Your Retail Brokers is Sometimes Necessary to Scale a Food Brand
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After spending eight years climbing the ranks from account rep to president, Denise Ramon made the ultimate leap and bought the company. Her strategic vision involves scaling the brand through direct retail relationships and an unwavering commitment to clean-label ingredients.
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In this episode of Recipe to Revenue, host Leah Messina talks with Denise Ramon, owner of 2 Sisters' Salsa Co. Denise shares her unique journey of acquiring an established CPG brand and the hard-won lessons she learned while scaling it in major retailers. She explains the mechanics of temporarily pausing retail brokers to master the grocery business firsthand and build direct relationships with category buyers.
Listen to learn:
🛒 What transitioning from an employee to buying and scaling an established CPG brand looks like
🤝 How putting retail brokers on pause helped them master the grocery business
🚫 The costly mistake of bypassing a category manager and getting banned from a store
📉 The importance of closely monitoring purchase orders to prevent warehouse chargebacks
🍅 How clean-label ingredients and in-store promotions stand out in a crowded premium salsa market
Whether you are trying to break into your first grocery store or looking to optimize an existing retail strategy, Denise breaks down the exact plays needed to build a predictable revenue engine.
Learn more about 2 Sisters’ Salsa:
🌐 www.2sisterssalsa.com
🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/
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