Recipe to Revenue
The Recipe for Revenue is your go-to show for the latest in food and beverage business and marketing, brought to you by Sinuate Media and Intercontinental Beverage Capital. Join us as we dive deep into the secrets behind successful food, beverage, and spirits brands, featuring interviews with industry leaders who share the key ingredients that have driven their businesses to success. Whether you're in the industry or just curious, this show offers valuable insights into what it takes to thrive in the competitive world of food and beverage. Tune in and discover the recipe for revenue!
Recipe to Revenue
Ep 54 - How Starbucks’ First Nutritionist Fixed Baby Food
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After pioneering health and wellness strategies as the first nutritionist for Starbucks, Katie Thomson became a mom and noticed a glaring problem in the baby food aisle. The market was dominated by fruit-heavy pouches that lacked balanced nutrition, prompting her to create a fresh, science-led solution for parents.
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In this episode of Recipe to Revenue, host Leah Messina talks with Katie Thomson, co-founder and CEO of Square Baby. Katie shares her journey from corporate nutrition to launching a national direct-to-consumer baby food brand. She explains the mechanics of developing veggie-forward meals that meet USDA guidelines and how offering an early allergen introduction menu can help prevent severe food allergies.
Listen to learn:
☕ How Katie transitioned from Starbucks' first dietitian to a baby food entrepreneur
🥦 The science behind creating meals with half the sugar and twice the protein of most pouches
🥜 Why introducing the top eight allergens early is critical for food allergy prevention
🏆 The rigorous process of testing for heavy metals and earning the Clean Label Project Purity Award
📦 Navigating the logistics of sustainable packaging and nationwide frozen delivery
Whether you are launching a direct-to-consumer brand or looking to disrupt an established industry, Katie breaks down the exact plays needed to build a purpose-driven and predictable revenue engine.
Learn more about Square Baby:
🌐 https://squarebaby.com/
🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/
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