Recipe to Revenue
The Recipe for Revenue is your go-to show for the latest in food and beverage business and marketing, brought to you by Sinuate Media and Intercontinental Beverage Capital. Join us as we dive deep into the secrets behind successful food, beverage, and spirits brands, featuring interviews with industry leaders who share the key ingredients that have driven their businesses to success. Whether you're in the industry or just curious, this show offers valuable insights into what it takes to thrive in the competitive world of food and beverage. Tune in and discover the recipe for revenue!
Recipe to Revenue
Ep 55 - How to Protect Your Food Brand Through Strategic Patents and IP
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Bridging mechanical engineering, corporate finance, and operations for food industry giants gave Omar Atia a unique blueprint for modern food innovation. When he realized how difficult it was to find genuinely healthy, zero-carb foods that actually taste good, he leveraged food science, secured strategic patents, and built high-level manufacturing partnerships to launch ZeroCarb LYFE.
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In this episode of Recipe to Revenue, host Leah Messina talks with Omar Atia, co-founder and CEO of ZeroCarb LYFE. Omar shares his journey of developing a revolutionary protein-based pizza crust made from chicken breast and scaling it across commercial kitchens and retail. He explains the mechanics of protecting a food innovation through intellectual property and how to successfully navigate strategic co-manufacturing partnerships to drive massive growth.
Listen to learn:
🍕 How Omar applied his engineering and food industry background to create a zero-carb, protein-packed pizza crust
🛡️ The exact strategies for securing patents and protecting your intellectual property in the food space
🤝 How to vet and build highly scalable, strategic co-manufacturing partnerships
⚖️ The food science behind perfectly balancing nutritional value with incredible taste and texture
📈 The playbook for scaling a specialized food product from commercial food service into direct-to-consumer and retail channels
Whether you are developing a unique food technology or looking to scale your manufacturing operations, Omar breaks down the exact plays needed to build a defensible and predictable revenue engine.
Learn more about ZeroCarb LYFE:
🌐 https://zerocarblyfe.com/
🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/
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