Recipe to Revenue
The Recipe for Revenue is your go-to show for the latest in food and beverage business and marketing, brought to you by Sinuate Media and Intercontinental Beverage Capital. Join us as we dive deep into the secrets behind successful food, beverage, and spirits brands, featuring interviews with industry leaders who share the key ingredients that have driven their businesses to success. Whether you're in the industry or just curious, this show offers valuable insights into what it takes to thrive in the competitive world of food and beverage. Tune in and discover the recipe for revenue!
Recipe to Revenue
Ep 62 - How to Launch in Whole Foods with Zero Prior Food Industry Experience
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After an autoimmune diagnosis forced her to drastically change her diet, finance professional Andrea Kazan found the UK baking aisle severely lacking in allergy-friendly, clean-label options. With her mother’s help, she developed a recipe that would completely revolutionize the category, leading her to found Good Mess.
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In Episode 62 of Recipe to Revenue, host Leah Messina sits down with Andrea Kazan, the London-based founder of Good Mess. Andrea shares her remarkable journey of pivoting from a decade in finance to building a rapidly growing food brand from scratch. She details the mechanics of successfully pitching to Whole Foods, the scramble to find a co-manufacturer in just six weeks, and the immense value of using grassroots sampling to gather customer feedback.
Listen to learn:
🛒 The exact playbook Andrea used to pitch her brand and secure a launch in Whole Foods UK
📦 How to rapidly scale from home baking to securing a co-manufacturing partner in six weeks
🍰 The importance of product sampling and why acting as your own merchandiser builds customer loyalty
🚫 Why receiving a "cease and desist" letter turned out to be the catalyst for an incredible rebrand
💡 How a complete lack of food industry experience actually fueled innovative, customer-first problem-solving
Whether you are trying to break into the CPG space or rebrand an existing product, Andrea breaks down the exact plays needed to build a purposeful and predictable revenue engine.
Learn more about Good Mess:
🌐 https://www.eatgoodmess.com/
🚀 Learn More About Our Sponsors:
Sinuate Media: https://sinuatemedia.com/
#recipetorevenue #cpg #goodmess #foodentrepreneurship #wholefoods #bakingingredients #startupjourney #brandbuilding #cleaneating
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