The Apartment Department
Multifamily marketing does not stand still. Neither do we.
The Apartment Department is a podcast for multifamily (apartment) marketers, operators and industry partners who want to think differently about how marketing drives performance.
Through conversations with marketing leaders, suppliers, and operators who are shaping the future of multifamily, we focus on what they are building, testing, and refining to strengthen marketing teams and drive measurable results.
Our goal is simple. We want you to leave each episode with a new perspective and at least one idea worth testing.
Hosted by Anne Baum and Chris Johnson, exploring how strategy, systems, and performance intersect in multifamily.
Produced by Carlos Marquez.
The Apartment Department
Latest Episodes
The Next Chapter of Property Management with Jacob Carter
Property management is entering a new chapter, and it will be shaped by more than technology alone.In this episode of The Apartment Department, Anne Baum and Chris Johnson sit down with Jacob Carter, founder of Nurture Boss and ...
Escaping Multifamily's Sea of Sameness with Stacey Feeney
Apartment communities have never looked more alike. Luxury finishes, similar amenities, nearly identical websites, and now AI-generated marketing are making it harder than ever to stand out.So how do you create something renters actually...
Go-to-Market: The Framework for Better Customer Experiences
Go-to-market is a well-established business framework, but it's a concept that's only beginning to gain traction in multifamily. In this episode, Anne Baum and Chris Johnson sit down with Mike Wolber, Chief Sales Officer at Apartment List, to e...
The Rise of Identity Economics in Multifamily
What if renters aren't choosing communities based on amenities at all?In this episode, Lia Nichole Smith, Chief Brand Strategist at Spherexx, joins Anne Baum and Chris Johnson to explore the rise of identity economics and what it means f...
The Future of Leasing Is Built on Renter Conversations with Andrea Taylor
Andrea Taylor, Founder and CEO of Livsee, joins Anne Baum and Chris Johnson to discuss how AI is reshaping multifamily leasing, pricing, and operations by turning renter conversations into a continuous source of intelligence.Andrea share...
