The Apartment Department - A Podcast for Multifamily Marketers
Welcome to The Apartment Department - the podcast for multifamily marketers by multifamily marketers, co-hosted by Chris Johnson and Anne Baum and produced by Carlos Marquez.
The purpose of The Apartment Department is to invite collaboration within the multifamily marketing space through discussions around data, going back to basics, digital marketing, and adapting to changes in apartment marketing by thinking differently. Our goal for every episode is for our listeners to walk away with one actionable item you can implement within your organization.
We invite you to listen, comment, follow our page, share episodes, and invite yourself on as a guest (seriously, though, we love collaboration). We appreciate your support, and welcome to The Apartment Department!
Episodes
35 episodes
The 2025 Blueprint Edition: Justin Jones, Shelly Steitz, Anne Baum
In this episode, Justin Jones, Shelly Steitz, and Anne Baum recap their experience at the Blueprint Conference including the vibe, their favorite takeaways for key technologies and AI, the opportunity for vendors and operators to co-build and c...
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Season 2
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Episode 17
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48:22
Cleaning Up the Noise: Establishing a True Data Strategy with Marge Enrique
In this episode, Chris and Anne talk with Marge Enrique about her extensive journey in transforming her company's approach to marketing data, emphasizing the importance of moving beyond simple last-touch attribution to a more comprehensive mult...
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Season 2
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Episode 16
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50:37
From 4.5 Stars to ROI: Opiniion's Data-Driven Approach to Resident Satisfaction
Have you ever wondered how the reputation and resident experience of your property actually impact marketing success and NOI? In this episode, Devin Shurtleff, CEO of Opiniion, shares their data around t...
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Season 2
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Episode 15
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51:32
Data, Data Everywhere: Redefining Multifamily Marketing Measurement with Aimee Farmer
In this episode Aimee Farmer, VP, Marketing at Middleburg Communities discusses how she is redefining the role of marketing through embracing data. The discussion covers the importance of tracking key metrics like booked appointment...
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Season 2
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Episode 14
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49:22
The Future is Now: How to Win at SEO and GEO with Brooke Henderson
In this episode Chris and Anne speak with Brooke Henderson, VP, US Strategic Partnerships at Yext to get an inside look at how conversational search is shifting how multifamily marketers should approach their online presence. Brooke...
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Season 2
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Episode 13
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44:52
All Things Zillow Rentals: A Deep Dive with Jami Thomas
In this episode, Chris and Anne speak with Jami Thomas, VP of Sales at Zillow Rentals, where we cover a wide range of exciting topics including:The rumor that Zillow may be phasing out their PPL options for packages.Zillows...
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Season 2
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Episode 12
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44:30
Turbocharge your Google Ranking with Hyper-Effective Local Pages: An AI Love Story
In this episode, Chris and Anne talk with Jon Simpson, about Swifty's Hyper-Effective Local Pages (HELP). AI-powered landing pages built for how renters s...
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Season 2
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Episode 11
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44:09
AI, Customization, and Humans: The Formula for Leasing Success
In this episode, Chris and Anne sit down with Jacob Carter, founder of Nurture Boss, to discuss the how conversational AI + humans can revolutionize the leasing and resident experience by offering a customized, intuitive, responsive communicati...
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Season 2
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Episode 10
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44:07
Supporting a Prospect First Experience with Technology
In this episode Chris and Anne talk to Dorota Firek, CMO of Tour24, a state of the art self-guided touring technology, discusses how the future of apartment marketing and leasing includes meeting renters how they want to rent. Bonus: hear...
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Season 2
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Episode 9
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36:54
Multifamily Marketing Today with Paul Burke
Paul Burke, Director of Marketing and Customer Experience at Oakwood Management Company in Columbus, OH talks to Anne and Chris about his focus on SEO, quality video content, his e-commerce experience and how an increase in organic impressions ...
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Season 2
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Episode 8
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46:17
Why Can't We All Just Get Along? The Argument for Unified Multifamily Marketing with Grady Newman
In this episode, Anne and Chris sit down with Grady Newman, founder of Resi, to dig into the messy side of multifamily marketing — from data silos and clunky platforms to the constant chase for better ROI. Grady shares how Resi got started, why...
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Season 2
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Episode 7
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46:23
Are you Ready for the Future? Video Marketing 101 with Kristi Fickert
In this episode, join co-hosts Anne and Chris with guest Kristi Fickert, SVP of Growth and Marketing at Kurie, to discuss the value of streaming video ads for multifamily. For so long, TV advertising was out...
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Season 2
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Episode 6
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43:35
600 Secret Shops Revealed: Fixing the Fractured Prospect Journey with Eden Chai
In this episode Eden Chai, co-founder and CMO of Flair shares critical findings from their new secret shop tool which, after gathering data from over 600 shops allowed Eden to draw one conclusion: the prospect journey is fractured (or dare we s...
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Season 2
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Episode 5
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45:54
The Art of Efficiency: Smarter Marketing with Sarah Wieman
In this episode Chris and Anne welcome back a fan favorite, Sarah Wieman, to discuss how marketers can embrace technology and trends to find marketing efficiencies. They cover topics like supplier consolidation, technology to gain every d...
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Season 2
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Episode 4
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43:28
Innovation Everywhere: Specialization, Centralization, and AI with Chelsea Kneeland
Chelsea Kneeland, Innovation Insider at Multifamily Insider, is an expert at what is coming next in multifamily innovation. In this very special episode, she gives us her take on where multifamily is going next when we use words like "spe...
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Season 2
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Episode 3
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49:12
Inside the Mind of an Operator: Stacey Hampton on Solving Occupancy Challenges and Selling Marketing
In this episode, Stacey Hampton, founder of AssetNOI, and all around multifamily expert takes us into how top-notch operators analyze, diagnose, and solve occupancy challenges. In addition, she shares with us how she is able to sell marketing b...
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Season 2
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Episode 2
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46:30
Hello 2025: A Year in Review with Chris and Anne
In this episode, co-hosts Chris Johnson and Anne Baum reflect on their professional successes from 2024 and look ahead to 2025.
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Season 2
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Episode 1
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36:55
What’s Next in Multifamily Marketing: 2025 Trends with Sarah Wieman
Multifamily marketers, are you ready for 2025 to be your best year ever? Sarah Wieman, Regional Sales Manager at REACH by RentCafe spills all the secrets on what multifamily marketers are focusing on right now to set themselves apart for ...
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Season 1
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Episode 18
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50:46
Geo-fencing: The Multifamily Marketer’s Best-Kept Secret with Matthew Kilmurry
If you want to know what the next big thing in multifamily marketing will be then this episode is for you. Matthew Kilmurry, founder of ApartmentGeofencing.com talks to co-hosts Anne Baum and ...
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Season 1
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Episode 17
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41:35
The Future is Now: Brand Strategies, Gap Analysis, and Standing Out with Lauren Dewey
In this episode, Chris and Anne sit down with Lauren Dewey, founder of Lauren Dewey Consulting, to discuss why the time is now for multifamily marketers to embrace the power of brand and how ...
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Season 1
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Episode 16
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37:17
Spotlight on Property Websites: Building for the Future with Jon Simpson
How are prospects interacting with our property websites and how can we, as marketers, ensure we are maximizing our number one asset? Jon Simpson, founder of Swifty and C...
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Season 1
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Episode 15
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48:09
Speed to Lease: Using AI and Tech for Lease Acceleration with Paul Yount
What happens when AI and technology team up with humans to create the ultimate tech stack? Leads convert to leases faster, ramping up revenue and cutting down on friction in the leasing process. In this episode, Paul Yount, Industry Principal a...
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Season 1
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Episode 14
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48:41
The Blueprint Edition: AI, The Property Brothers, Data, Role Specialization, & Everything In-Between
Shelly Steitz, fractional multifamily CMO and marketing consultant, and Justin Jones, AI Evangelist, join co-host Anne Baum to recap one of the most epic real estate conferences of the year, Blueprint.&n...
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Season 1
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Episode 13
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50:42
Multifamily Marketing Words of Wisdom with Janet Rosseth
Multifamily marketing legend, Janet Rosseth, founder of Cadence Marketing Solutions and Cadence Run Club, talks with co-host Anne Baum about her start in ...
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Season 1
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Episode 12
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39:45
Staying Ahead of the Curve: Pushing Multifamily Marketing Forward with Debbie Balaker
In this episode, Chris and Anne sit down with Debbie Balaker, Director of Marketing and Training at M. Shapiro Real Estate Group to talk all things marketing and how she's staying ahead of the curve by constantly testing and mastering new tacti...
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Season 1
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Episode 11
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37:52