The Apartment Department
Multifamily marketing does not stand still. Neither do we.
The Apartment Department is a podcast for multifamily (apartment) marketers, operators and industry partners who want to think differently about how marketing drives performance.
Through conversations with marketing leaders, suppliers, and operators who are shaping the future of multifamily, we focus on what they are building, testing, and refining to strengthen marketing teams and drive measurable results.
Our goal is simple. We want you to leave each episode with a new perspective and at least one idea worth testing.
Hosted by Anne Baum and Chris Johnson, exploring how strategy, systems, and performance intersect in multifamily.
Produced by Carlos Marquez.
The Apartment Department
Resident Retention in Multifamily: Why Branding Matters More Than You Think
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Resident retention is one of the most powerful drivers of profitability in multifamily but many operators underestimate the role branding plays in keeping residents long term.
In this episode of The Apartment Department, Chris and Anne are joined by Jude Chiy, founder of Flamingo, a resident engagement and retention platform.
Jude shares his perspective on why property management companies should rethink how they approach branding, community engagement, and retention strategy. Drawing on data from Flamingo research, the conversation explores how multifamily operators can challenge traditional industry benchmarks and look to other sectors, like software companies, for inspiration.
This episode highlights the opportunity for operators to rethink how brand, community, and resident experience work together to improve retention.
In this episode we discuss:
• Why branding impacts resident retention in multifamily
• How operators should rethink retention benchmarks
• Data insights from Flamingo on resident engagement
• Lessons property managers can learn from the software industry
• Practical ways to improve retention and resident satisfaction
Key Topics:
resident retention strategy, multifamily branding, apartment resident experience, property management operations, multifamily engagement platforms
The Apartment Department explores the people, systems, and strategies shaping the future of multifamily.
Flamingo - Resident Retention App
400K+ units use Flamingo’s Resident Retention Platform to stop Retention Leak & hit 63%+ retention.