The Apartment Department
Multifamily marketing does not stand still. Neither do we.
The Apartment Department is a podcast for multifamily (apartment) marketers, operators and industry partners who want to think differently about how marketing drives performance.
Through conversations with marketing leaders, suppliers, and operators who are shaping the future of multifamily, we focus on what they are building, testing, and refining to strengthen marketing teams and drive measurable results.
Our goal is simple. We want you to leave each episode with a new perspective and at least one idea worth testing.
Hosted by Anne Baum and Chris Johnson, exploring how strategy, systems, and performance intersect in multifamily.
Produced by Carlos Marquez.
The Apartment Department
How Renters Search for Apartments Is Changing | TikTok, Google SGE & Discovery
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How renters search for apartments is changing quickly. New discovery experiences from short-form video to AI-powered search are reshaping how people find information online.
In this episode of The Apartment Department, Chris and Anne are joined by Eden Chai, co-founder of Flair, to explore how evolving search behavior is impacting apartment marketing.
Eden explains how new discovery channels like TikTok and emerging AI search experiences in Google are changing how renters expect to find apartments and evaluate brands.
The conversation also explores the growing role of influencers in shaping demand and how apartment operators should think about balancing brand demand generation with traditional search-based discovery.
In this episode we discuss:
• How renter search behavior is changing
• The role of TikTok in apartment discovery
• What Google’s AI-driven search experiences mean for marketers
• How influencers shape renter demand
• Balancing brand awareness with search-driven marketing
Key Topics:
apartment search marketing, renter search behavior, multifamily digital marketing, TikTok apartment marketing, AI search, apartment discovery
The Apartment Department explores the people, systems, and strategies shaping the future of multifamily.
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