The Apartment Department
Multifamily marketing does not stand still. Neither do we.
The Apartment Department is a podcast for multifamily (apartment) marketers, operators and industry partners who want to think differently about how marketing drives performance.
Through conversations with marketing leaders, suppliers, and operators who are shaping the future of multifamily, we focus on what they are building, testing, and refining to strengthen marketing teams and drive measurable results.
Our goal is simple. We want you to leave each episode with a new perspective and at least one idea worth testing.
Hosted by Anne Baum and Chris Johnson, exploring how strategy, systems, and performance intersect in multifamily.
Produced by Carlos Marquez.
The Apartment Department
Multifamily Marketing Trends: AI, Data, Role Specialization & Collaboration from Blueprint
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
The Blueprint Conference is one of the most important events in real estate, bringing together experts to discuss the future of multifamily marketing, operations, and technology.
In this episode of The Apartment Department, co-host Anne Baum is joined by Shelly Steitz, fractional CMO and marketing consultant, and Justin Jones, AI evangelist, to break down the most important takeaways from the event.
The conversation covers a wide range of topics that are shaping the multifamily industry, including the rise of role specialization, leveraging brand power (like the Property Brothers), AI’s growing role in marketing, centralization structures, big data strategies, and the continued importance of collaboration.
In this episode we discuss:
• The evolving role of AI in multifamily marketing
• How branding drives engagement and leasing
• Key data strategies for multifamily operators
• The rise of role specialization in marketing teams
• Structures of centralization in property management
• Collaboration and knowledge-sharing across teams
Key Topics:
multifamily marketing trends, AI in property management, apartment marketing data, Property Brothers branding, role specialization, collaboration in multifamily
The Apartment Department explores the people, systems, and strategies shaping the future of multifamily.
Flamingo - Resident Retention App
400K+ units use Flamingo’s Resident Retention Platform to stop Retention Leak & hit 63%+ retention.