The Apartment Department
Multifamily marketing does not stand still. Neither do we.
The Apartment Department is a podcast for multifamily (apartment) marketers, operators and industry partners who want to think differently about how marketing drives performance.
Through conversations with marketing leaders, suppliers, and operators who are shaping the future of multifamily, we focus on what they are building, testing, and refining to strengthen marketing teams and drive measurable results.
Our goal is simple. We want you to leave each episode with a new perspective and at least one idea worth testing.
Hosted by Anne Baum and Chris Johnson, exploring how strategy, systems, and performance intersect in multifamily.
Produced by Carlos Marquez.
The Apartment Department
Geo-Fencing & Streaming Ads for Multifamily Marketing: Strategies with Matthew Kilmurry
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Location-based marketing and streaming ads are transforming how multifamily operators reach prospective renters. When used strategically, geo-fencing can drive awareness, engagement, and ultimately leases.
In this episode of The Apartment Department, Matthew Kilmurry, founder of ApartmentGeofencing.com, joins co-hosts Anne Baum and Chris Johnson to discuss the role of geo-fencing and streaming ads in the multifamily marketing funnel. Matthew shares actionable strategies for allocating brand and awareness budgets, measuring performance, and maximizing marketing ROI.
This conversation is a must-listen for marketing leaders and operators looking to incorporate cutting-edge digital tactics into their leasing strategy.
In this episode we discuss:
• How geo-fencing works and why it matters in multifamily marketing
• Streaming ad strategies to increase brand awareness and leads
• Budget recommendations for property marketing and awareness campaigns
• Integrating geo-fencing with the broader marketing mix
• How operators can measure success and ROI
Key Topics:
geo-fencing marketing, apartment digital marketing, multifamily marketing strategy, streaming ads, property marketing budgets, lead generation
The Apartment Department explores the people, systems, and strategies shaping the future of multifamily.
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