The Apartment Department
Multifamily marketing does not stand still. Neither do we.
The Apartment Department is a podcast for multifamily (apartment) marketers, operators and industry partners who want to think differently about how marketing drives performance.
Through conversations with marketing leaders, suppliers, and operators who are shaping the future of multifamily, we focus on what they are building, testing, and refining to strengthen marketing teams and drive measurable results.
Our goal is simple. We want you to leave each episode with a new perspective and at least one idea worth testing.
Hosted by Anne Baum and Chris Johnson, exploring how strategy, systems, and performance intersect in multifamily.
Produced by Carlos Marquez.
The Apartment Department
What’s Next in Multifamily Marketing: Trends and Strategies with Sarah Wieman
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The future of multifamily marketing is here. Staying ahead of trends can give operators and marketers a competitive edge in driving leasing, engagement, and brand awareness.
In this episode of The Apartment Department, Sarah Wieman, Regional Sales Manager at REACH by RentCafe, shares the key marketing trends multifamily operators are focusing on to set themselves apart for 2025. From emerging technology and data-driven strategies to marketing tactics that drive engagement, Sarah provides actionable insights that any marketing or operations team can implement.
Fun fact: Sarah, Anne, and Chris presented together at the AIM Conference 2024, adding a unique perspective from industry thought leadership.
In this episode we discuss:
• The top multifamily marketing trends shaping the future
• Strategies for standing out in a competitive market
• How emerging technology is influencing apartment marketing
• Data-driven insights and actionable takeaways
• Lessons from industry presentations and thought leadership
Key Topics:
multifamily marketing trends, apartment marketing strategies, data-driven marketing, emerging technology, property management marketing, leasing engagement
The Apartment Department explores the people, systems, and strategies shaping the future of multifamily.
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