The Apartment Department
Multifamily marketing does not stand still. Neither do we.
The Apartment Department is a podcast for multifamily (apartment) marketers, operators and industry partners who want to think differently about how marketing drives performance.
Through conversations with marketing leaders, suppliers, and operators who are shaping the future of multifamily, we focus on what they are building, testing, and refining to strengthen marketing teams and drive measurable results.
Our goal is simple. We want you to leave each episode with a new perspective and at least one idea worth testing.
Hosted by Anne Baum and Chris Johnson, exploring how strategy, systems, and performance intersect in multifamily.
Produced by Carlos Marquez.
The Apartment Department
Streaming Video Ads for Multifamily: Marketing Strategies with Kristi Fickert
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Streaming video is transforming how multifamily operators reach prospective renters. With targeted, affordable options now available, streaming TV and reusable video content are powerful tools for building brand awareness and driving leasing results.
In this episode of The Apartment Department, Kristi Fickert, SVP of Growth and Marketing at Kurie, joins co-hosts Anne and Chris to explore how streaming video ads are leveling the playing field for individual properties. From creating reusable content to reaching renters where they actually spend time, Kristi shares actionable strategies for maximizing the impact of video marketing in multifamily.
Listeners will learn how to leverage video and streaming ads to improve brand awareness, engage prospects, and enhance leasing performance.
In this episode we discuss:
• The rise of streaming TV and its impact on apartment marketing
• Creating reusable video content for ongoing campaigns
• How video ads can drive brand awareness and renter engagement
• Affordable strategies for individual properties and portfolios
• Practical tips for integrating video marketing into your multifamily campaigns
Key Topics:
multifamily video marketing, streaming TV ads, apartment brand awareness, renter engagement, property marketing strategy, reusable video content
The Apartment Department explores the people, systems, and strategies shaping the future of multifamily.
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