The Apartment Department
Multifamily marketing does not stand still. Neither do we.
The Apartment Department is a podcast for multifamily (apartment) marketers, operators and industry partners who want to think differently about how marketing drives performance.
Through conversations with marketing leaders, suppliers, and operators who are shaping the future of multifamily, we focus on what they are building, testing, and refining to strengthen marketing teams and drive measurable results.
Our goal is simple. We want you to leave each episode with a new perspective and at least one idea worth testing.
Hosted by Anne Baum and Chris Johnson, exploring how strategy, systems, and performance intersect in multifamily.
Produced by Carlos Marquez.
The Apartment Department
Cleaning Up the Noise: Establishing a True Data Strategy with Marge Enrique
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In this episode, Chris and Anne talk with Marge Enrique about her extensive journey in transforming her company's approach to marketing data, emphasizing the importance of moving beyond simple last-touch attribution to a more comprehensive multi-touch model using tools like HyLy and Remarkably. Enrique details her strategies for data cleaning, source tracking, and building in-house attribution models, contrasting the performance of different marketing channels like Zillow, Apartment Ratings, and paid social against traditional paid search. Finally, the conversation briefly shifts to a humanitarian project by her parent company, City View, to fast-track home rebuilding after the Los Angeles wildfires. You won't want this episode to end.
Flamingo - Resident Retention App
400K+ units use Flamingo’s Resident Retention Platform to stop Retention Leak & hit 63%+ retention.