The Apartment Department - A Podcast for Multifamily Marketers
Welcome to The Apartment Department - the podcast for multifamily marketers by multifamily marketers, co-hosted by Chris Johnson and Anne Baum and produced by Carlos Marquez.
The purpose of The Apartment Department is to invite collaboration within the multifamily marketing space through discussions around data, going back to basics, digital marketing, and adapting to changes in apartment marketing by thinking differently. Our goal for every episode is for our listeners to walk away with one actionable item you can implement within your organization.
We invite you to listen, comment, follow our page, share episodes, and invite yourself on as a guest (seriously, though, we love collaboration). We appreciate your support, and welcome to The Apartment Department!
The Apartment Department - A Podcast for Multifamily Marketers
Community Engagement Strategy for Multifamily Occupancy with Ben Pleat
In this episode, Chris and Anne speak with Ben Pleat, the co-founder and CEO of Cobu. A technology platform designed to help multifamily marketers and owners drive resident satisfaction and community engagement, which in turn boosts occupancy and retention rates. Pleat shares that the genesis of Cobu was inspired by his mother's feeling of isolation despite living in a luxury Manhattan apartment building, revealing the widespread issue of loneliness. The conversation thoroughly explores how Cobu leverages user-generated content (UGC) and community building—including events and neighbor-to-neighbor interactions—to foster an authentic "vibe" for properties, which is then used to increase website conversion rates and improve SEO and AI search results. The guests and Pleet also examine broader marketing trends, such as the shift toward authenticity in branding and the impact of AI on consumer search behavior, emphasizing the importance of a positive, consistent resident experience.
Flamingo - Resident Retention App
400K+ units use Flamingo’s Resident Retention Platform to stop Retention Leak & hit 63%+ retention.
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