The Apartment Department
Multifamily marketing does not stand still. Neither do we.
The Apartment Department is a podcast for multifamily (apartment) marketers, operators and industry partners who want to think differently about how marketing drives performance.
Through conversations with marketing leaders, suppliers, and operators who are shaping the future of multifamily, we focus on what they are building, testing, and refining to strengthen marketing teams and drive measurable results.
Our goal is simple. We want you to leave each episode with a new perspective and at least one idea worth testing.
Hosted by Anne Baum and Chris Johnson, exploring how strategy, systems, and performance intersect in multifamily.
Produced by Carlos Marquez.
The Apartment Department
The Future of Leasing Is Built on Renter Conversations with Andrea Taylor
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Andrea Taylor, Founder and CEO of Livsee, joins Anne Baum and Chris Johnson to discuss how AI is reshaping multifamily leasing, pricing, and operations by turning renter conversations into a continuous source of intelligence.
Andrea shares how operators are using AI-powered follow-up to re-engage lost leads, improve tour conversion, and uncover what prospects and residents actually care about. These signals are then feeding into decisions around pricing strategy, concessions, amenities, and retention.
The conversation explores:
• Why “dead leads” still contain valuable leasing intelligence
• How renter conversations reveal patterns that impact occupancy and demand
• The role of AI in follow-up, renewals, and leasing workflows
• Why concessions and pricing decisions are becoming more data-driven
• How operators are using conversation data to inform amenity and asset decisions
• The ongoing challenge of attribution and understanding true renter intent
• What voice AI and automation may (and may not) change in the leasing experience
Along the way, the group discusses how renters are more informed than ever, how search behavior is shifting earlier in the decision process, and why the future of leasing will depend less on isolated touchpoints and more on understanding the full context of renter intent.
This episode highlights a shift in multifamily from managing leads to learning from every conversation that happens along the renter journey.
Flamingo - Resident Retention App
400K+ units use Flamingo’s Resident Retention Platform to stop Retention Leak & hit 63%+ retention.