Beyond the B: Latest on the B Corp Movement
Beyond the B provides an expert, insider's view of the B Corp Movement. Cohosts Emmy Allison (former Community Manager at B Lab) and Ryan Honeyman (Co-Author of The B Corp Handbook) from LIFT Economy facilitate an open and honest conversation about Certified B Corporations, advise companies on how to increase their impact, and provide a deep dive into the new B Corp standards that are shaping our community.
Beyond the B: Latest on the B Corp Movement
Patagonia Case Study (3 of 4) - Strategy
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This resurfaced 2019 conversation with Patagonia’s Vincent Stanley remains one of the most replayed episodes in our archive because it offers a grounded look at how culture, strategy, and operations work inside a company that has shaped the global conversation on responsible business. In part three of our four part series, Vincent reflects on Patagonia’s evolution, its approach to marketing and activism, its expansions into film, food, and impact investing, and how the company has navigated questions of authenticity for decades. He also shares how the B Impact Assessment influenced Patagonia’s decisions and what the future looks like as the next generation leads.
View the show notes: https://go.lifteconomy.com/blog/patagonia-case-study-3-of-4-strategy
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We’ve talked about walking the talk. Starting May 13, 2026, here's an opportunity for you to practice it. Next Economy Leadership is a six-part workshop series for founders, executives, and culture leaders in B Corps and mission-driven organizations who want to close the gap between their values and daily reality. Learn more and register →
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