Beyond the B: Latest on the B Corp Movement
Beyond the B provides an expert, insider's view of the B Corp Movement. Cohosts Emmy Allison (former Community Manager at B Lab) and Ryan Honeyman (Co-Author of The B Corp Handbook) from LIFT Economy facilitate an open and honest conversation about Certified B Corporations, advise companies on how to increase their impact, and provide a deep dive into the new B Corp standards that are shaping our community.
Episodes
60 episodes
Circularity Lessons from Patagonia and Upcycled Foods (Rebroadcast)
In this rebroadcast of one of our most listened to episodes of all time, we dive into the prominent role of circularity in the new B Corp standards with Nellie Cohen, creator of Patagonia's Worn Wear project, and Dan Kurzrock, CEO of Upcycled F...
V2 Standards: JEDI (w/ Bernard Gouw)
Bernard Gouw joins Ryan Honeyman to unpack the new Justice, Equity, Diversity, and Inclusion topic as part of the V2 B Corp standards. Drawing on his four and a half years at B Lab developing the Human Rights, Fair Work, and JEDI topics, Bernar...
Tony’s Chocolonely: Mission Lock, Open Chain, & B Corps (w/ Douglas Lamont)
Douglas Lamont, CEO of Tony’s Chocolonely, joins Ryan Honeyman to discuss how Tony’s is using business to help end exploitation in the cocoa industry. Drawing on his experience at Innocent Drinks and Tony’s, Douglas shares how Mission Lock, Ope...
V2 Standards: Human Rights (w/ Bernard Gouw)
What does it mean for a company to respect human rights, and how can the new B Corp standards help companies focus on the places where they may be causing or contributing to harm? Social impact specialist Bernard Gouw joins Ryan Honeyman to unp...
The B Corp Movement at 20: What We’ve Gained, Lost, and Still Need to Build (w/ Amy Bourbeau & Andy Schmidt)
In this episode of Beyond the B, Andy Schmidt guest hosts a conversation with Ryan Honeyman and Amy Bourbeau on the 20-year evolution of the B Corp movement. They reflect on what the movement has gained as it has grown from a small community of...
How B Corps Become Incorruptible (w/ Eric Ries)
Eric Ries, creator of The Lean Startup and author of Incorruptible, joins Ryan Honeyman for a conversation about why B Corp certification and benefit corporation status are no longer enough to protect a company’s mission over time. Drawing from...
The Paradox at the Heart of B Corps (w/ Todd Schifeling & Suntae Kim)
What happens when a values-driven business movement tries to scale without losing its soul? In this episode, Ryan and Emmy speak with Todd Schifeling and Suntae Kim about their research (and article in the Harvard Business Review) about the “pa...
Can B Corps Still Change the System? (w/ Marcello Palazzi)
The B Corp movement stands at a critical inflection point, with growing urgency to move beyond certification and toward true systems change in business and society. Marcello Palazzi, civic economist, entrepreneur, and co-founder of B Lab Europe...
Reclaiming the “Why” Behind B Corp (w/ Corey Lien)
Ryan Honeyman and Emmy Allison speak with Corey Lien about the original promise of the B Corp movement, what it meant to build B Lab Taiwan in the early days, and why the movement now feels more fragmented and uncertain. Corey reflects on authe...
Beyond Certification: What Living B Corp Values Actually Looks Like (w/ Rooney Castle)
Ryan Honeyman and Emmy Allison speak with Rooney Castle, President and CEO of Rhino Foods, about what it actually means to lead in a way that reflects an organization's values. Rooney shares how Rhino Foods has built a culture you can feel from...
Ready or Not: a New B Corp Era Begins (w/ Jeffrey Stewart)
Ready or not, a new B Corp era has begun. Former B Lab standards analyst Jeffrey Stewart joins us to unpack what Version 2 means in practice. We discuss AI-enabled audits, mandatory documentation, digital audit platforms, major versus minor non...
Patagonia Case Study (4 of 4) - Operations
In this resurfaced 2019 conversation, Ryan Honeyman speaks with Vincent Stanley, Director of Philosophy at Patagonia, about what it really takes to operationalize values at scale. The discussion covers KPIs, pricing, materials, fair trade labor...
Patagonia Case Study (3 of 4) - Strategy
This resurfaced 2019 conversation with Patagonia’s Vincent Stanley remains one of the most replayed episodes in our archive because it offers a grounded look at how culture, strategy, and operations work inside a company that has shaped the glo...
Patagonia Case Study (2 of 4) - Culture
Originally recorded in 2019, Patagonia’s Vincent Stanley joins host Ryan Honeyman (for part two of a four part series) to explore how a small dirtbag climbing company became a global business in service of “saving our home planet.” They dig int...
Patagonia Case Study (1 of 4) - Vision
This episode begins a four-part case study on Patagonia with a conversation on vision and values with Vincent Stanley, Patagonia’s Director of Philosophy. Originally recorded in 2019, the discussion explores how Patagonia’s founding experiences...
Year in Review: What Worked, What Didn't, and What’s Next
In this year-in-review episode, Ryan Honeyman and Emmy Allison take an honest look at what worked, what didn't, and what they’re still wrestling with on Beyond the B and across the B Corp movement. They reflect on controversial moments, listene...
Mailbag: Unpacking the New 14-Step B Corp Certification Process
In this episode, Ryan and Emmy dig into the newly released 14-step B Corp certification process and make sense of what companies can expect as the standards shift. They walk through each phase in plain language, highlight what has changed, and ...
5 Cyber Risks for B Corps, and How You Can Fix Them (w/ Steve Sharer & Garrett Miller)
From politically motivated attacks to basic configuration errors, purpose-driven orgs are now on the front lines of cyber risk. In this episode, Steve Sharer and Garrett Miller walk through five areas where B Corps are more vulnerable than they...
People & Planet First Verification—A Primer for B Corps (with Rebecca Dray)
People & Planet First is a global, participatory verification system designed for enterprises that put purpose ahead of profit. In this episode, Rebecca Dray breaks down the five core standards, why the badge is gaining traction, and how it...
Mailbag: Latest on v2.1, ECGT, 5-Year Cert Cycles, & More!
This episode takes listeners inside the latest B Corp updates—Version 2.1, the new five-year certification cycles, and the EU’s Empowering Consumers for the Green Transition (ECGT) regulations. Ryan and Emmy unpack what these changes mean for b...
How B Corps Can Navigate a Conversation About Trans Rights (w/ Benn Marine)
Many purpose-driven businesses say they value inclusion—but when it comes to trans issues, most don’t know where to begin. In this candid conversation, trans organizer Benn Marine joins Ryan Honeyman and Emmy Allison to explore how B Corps can ...
Anti-Oppressive Pay: Designing Compensation That Works for Everyone (w/ Kate Dixon)
Salary negotiations can feel messy, so how do we design pay that’s fair, transparent, and free of bias? In this episode of Beyond the B, we sit down with Kate Dixon, Principal and Founder of Dixon Consulting, to unpack salary negotiation, equit...
Can the New B Corp Standards Drive Systems Change? (w/ Adam Garfunkel & Mike Rowlands)
The new B Corp standards (v2.1) promise to push companies beyond checklists and into real systems change—but will they deliver? In this episode, we dig into purpose governance, human rights due diligence, lobbying and tax, and the EU rules resh...
Is Steward Ownership the 'Gold Standard' for B Corps? (w/ Achim Hensen & Luis Duarte)
Steward ownership is emerging as a powerful step for B Corps that want to safeguard their mission beyond what the benefit corporation legal protection provides. In this episode of Beyond the B, Ryan Honeyman talks with Achim Hensen of the Purpo...
V2 Standards: Environmental Stewardship & Circularity (w/ Brigitta Nemes)
In this episode, we dive into the Environmental Stewardship and Circularity (ESC) Impact Topic of the new B Corp standards (v2) with Brigitta Nemes, the sustainability expert who led their development over the last few years at B Lab. We discus...